Categories
Business

Make Money from Your Pinterest Business Account

How to Make More Money from Your Pinterest Business Account


Earn-money-with-Pinterest-account

Table of Content 

  • Introduction 
  • Find Your Niche 
  • Fill in Your Pinterest Profile
  • Improve Pinterest SEO 
  • Research Your Target Audience 
  • Increase Your Pinterest Followers 
  • Join Group Boards
  • Sign Up for an Affiliate Program 
  • Research Pinterest Analytics 
  • Launch Your Own Website 
  • Promote Your Pins on Other Social Media Websites  (Facebook, Twitter,Tiktok etc )
  • Followers You need to make money on Pinterest 

Introduction:

Earning money on online is a good business.Pinterest is also a good online platform for earning money as well. You just need to have a Pinterest Business Account. Do some work daily and start to pin some images on daily routine. This will drive a huge organic traffic to your website or blogger. So you can earn many dollars as well .

Find Your Niche :

On Pinterest you must have a focused account. So you can attract a dedicated following. For example, you may focus on DIY content, fashion,home decoration or fashion as well. Find some keywords to find the most relevant traffic.

Fill in Your Pinterest Profile :

Earn-Money-Using-Pinterest-App

At the point when you pursue a Pinterest business account, you can make a name, portrayal, and connections. These ought to incorporate significant watchwords and assist you with attracting important devotees. For instance, a beginner blogger could depict their contributing to a blog venture in the portrayal to draw in similar bloggers.

Improve Pinterest SEO :

Pinterest clients frequently find content through Google or the Pinterest search bar. So remember applicable catchphrases for your profile and each pin portrayal. Peruse well known content in your specialty for thoughts.

Research Your Target Audience :

Your main interest group can affect how you market to clients on the site. For instance, you might fit content to proficient bloggers, housewives, or new property holders. Take a gander at your own blog specialty or the socioeconomics of your ongoing clients to limit this down.

Increase Your Pinterest Followers :

Followers

Using Pinterest isn’t equivalent to other social stages where you just depend on adherents for traffic. Be that as it may, the more supporters you have, the more individuals are probably going to run over your substance. Increment devotees by communicating with different clients and connecting individuals to your profile.

Join Group Boards :

Pinterest now days also offers group boards for its users  where multiple Pinterest accounts can upload their content. Many of these have many followers due to the consistency of content. Join some in your niche to increase your followers and reach too.

Sign Up for an Affiliate Program :

If you have any desire to bring in cash on Pinterest utilizing member promoting, you’ll require your own special associate connection. Destinations like Amazon, RewardStyle, and ShareASale all invite online forces to be reckoned with to share their own outside reference on pins.


Research Pinterest Analytics :

When you have your own Pinterest account set up, screen details to see what works best. Assuming a particular sort of pin performs reliably better compared to other people, center around that style of content going ahead.

Launch Your Own Website :

Your own site can assist you with bringing in cash through physical or advanced items. Or on the other hand you can adapt through promotions or a partner relationship there. What’s more, Pinterest is a free device that can drive traffic.


Promote Your Pins on Other Social Media Websites : (Facebook, Twitter,Tiktok etc ) 

On the off chance that you as of now have a great deal of adherents on other social stages, influence them on Pinterest as well. Connection to your record or individual pins or sheets consistently to build adherents and commitment.


Followers You need to make money on Pinterest :


Earn-Money-Using-Pinterest-App


You needn’t bother with 1,000,000 adherents to bring in cash on Pinterest. As a matter of fact, any individual who incorporates partner joins in their pins or offers items on their own site can bring in cash web based utilizing the techniques referenced before. Nonetheless, how much cash you make can be affected by your supporters and commitment. Those with basically two or three thousand adherents are probably going to acquire associate pay or have the social funding to band together with brands..


Categories
Business

Make Your Walls Beautiful with wallpapers

Best Use of Wallpapers To Make Your Walls Beautiful

Wallpaper ideas for any room

Table of Content:

Introduction
Wallpaper Ideas

  • Put Wallpaper in The Frame
  • Welcome Nature in with Bold Terrarium-inspired Designs
  • Paper above the Picture Rail
  • Create a Piece of Art
  • Accentuate an Archway
  • Welcome Wallpaper on Stairs
  • Get Creative with Recess Spaces
  • Wallpaper Wardrobe Doors
  • Introduce Pattern to Wall Paneling
  • Be Creative with a Bookcase Design
  • Cheat a Dreamy Headboard Panel with Wallpaper
  • Add a Background Behind Open Shelving
  • Contrast Color with a Feature Wall
  • Create Interest Behind Shelving
  • Set the Scene with a Mural
  • Frame a Fireplace
  • Divide a Wall with Pattern
  • Fake a Brick Wall with Wallpapers
  • Hang Stripes Vertically to Widen a Space
  • Wallpaper above Tiles
  • Make Artwork of your Chosen Design
  • Include the Ceiling into the Scheme

Introduction

Place pattern to stairs, personality to paneling and decoration to alcoves with the guidance of these ideas
 
Picture is the best way to make a style statement in any room. This is not to suggest that paint can be absolutely groundbreaking, it however lacks a remarkable same effect as backdrop. Whichever of the four dividers is papered or regardless of the focal point component divider or assuming one is sufficiently durable to paper the rooftop, the perfect foundation configuration can go about as a wonder and change the inside always.
 
The wonder of backdrop is that it is often applied in many different contexts, it is about where and how it is implemented. Hence, when done effectively alongside resorting to the malt, the utilization of shading and example is a rewarding method for profiting from the room. The extra appearance with clear how to hang backdrop guides is that you should by now exquisite it as a self-help alteration, which makes it an inexpensive illumination structure moreover.
 
For our general outlook thoughts of any of the rooms in the house, the ideal strategy for the wow factor to dividers is…

Wallpaper ideas

1. Put wallpaper in the frame

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
When hoping to infuse example to dividers however you can’t settle on which backdrop plan to incline toward, this thought is great! Make a display divider by outlining tests of your beloved plans all things considered. Outline tests or offcuts in indistinguishable edges, utilizing a white mount for a more conventional impact, utilizing various examples in a comparative shading range to bind together the look. Pick basic edges so the examples stay the mark of concentration.

2. Welcome nature in with bold terrarium-inspired designs

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
Select verdant themes on backdrop, from tropical foliage to vintage sketchbook plans, to make an incredible style proclamation. It very well may be a ton for a parlor, however incredible diversion for the littlest rooms of the house, as in this cloakroom. Stop the example becoming overwhelming by framing the lower part of the room and painting in a dark green, pick the paint tone by matching it to a shading found in the backdrop.
 

3. Paper above the picture rail

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
Assuming you’re adequately fortunate to have high roofs and picture rails you are at the benefit to utilize this space to outline a room with a backdrop design – without decorating whole dividers. Numerous period homes, especially Victorian and Edwardian, might be adequately fortunate to have held the dado rail in many rooms, which assists with separating the space. Picking a strong backdrop plan for above or underneath the dado rail implies you can blend and match tones and examples on the other half or essentially go for a durable look.

4. Create a piece of art

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
Design an element divider with a distinction by outlining a part of backdrop. Either paper straightforwardly to the divider and outline, or back the paper. onto an enormous sheet of MDF to make it a moveable piece – more real as a piece of fine art. Paint the casing to match the divider for a more unobtrusive impact. This stunt makes a point of convergence and can be less expensive than fine art. It works best behind a couch, bed or sideboard to zone or feature a region.

5. Accentuate an archway

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
Use backdrop to benefit as much as possible from any unique elements in your home. This fashioner flower configuration features the recess and angled architrave encompassing it. In this dazzling lounge the dividers are kept splendid white to permit the backdrop to turn into the principle focal point of the room, yet lovely shades of green and purple channel out into delicate decorations for a straightforward yet refined generally conspire.

6. Welcome wallpaper on stairs

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
Backdrop in the lobby shouldn’t for a second need to be restricted to absolutely dividers. We love this thought of presenting example and shading on the step risers. Bits of this Orla Kiely orange designed backdrop have been sliced to fit the step risers, glued on and stained to make the paper hardwearing – significant in a high rush hour gridlock region like the steps. This thought is a triumphant corridor backdrop thought yet in addition worth considering in a recently changed over space.

7. Get creative with recess spaces

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
Use backdrop innovatively to occupy void spaces. This excellent room shows how a striking backdrop configuration can act instead of fine art – utilized over a bed in the space between worked in closets. this space would somehow or another vibe excess, however rather it presently secures the entire plan of the stylistic theme, on account of the matching blue and green tones on the sheet material and light fittings underneath.

8. Wallpaper wardrobe doors

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
Backdrop isn’t only for dividers. Utilize your preferred plan, to commend the stylistic theme in any room where you wish to utilize this thought. Basically balance the lengths of backdrop straightforwardly to the front of the entryways. In with the end goal for everything to fall into place best the entryways should be smooth, which means no brightening beading or outlining.

9. Introduce pattern to wall panelling

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
In this dark lobby the flight of stairs boards are rejuvenated with the assistance of an ornamental relocating geese backdrop. The divider framing is painted in an organizing blue dark to keep the look strong. This thought isn’t for the cowardly, as each segment should be estimated and sliced to measure – however as you can see the outcomes are definitely justified. on more standard divider framing the undertaking will be simpler, as the areas will be in every way the equivalent so you can cut strips in mass.
10. Be creative with a bookcase design
Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home

 

An extraordinary method for having an effect is with optical illusion backdrop. A bookshelf themed backdrop will inhale new life into the room and add interest to a generally dull corner. While your book assortment might have been trimmed down for digital books as of late, with an exquisite bookshelf print backdrop, there’s no justification for why you can’t partake in the conventional look of books in a very perusing corner as a suspected front room backdrop thought.

11. Cheat a dreamy headboard panel with wallpaper

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
This splendid room backdrop thought molds a component divider cum-headboard utilizing backdrop! Make your own shop inn style configuration highlight by balancing two or three drops of a striking backdrop behind the bed. To truly add a plan wow factor make slick raised edges with wooden secures canvassed in matching texture – however this completion is discretionary, assuming that you need less work.

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home

12. Add a background behind open shelving

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
Give any extra room a stylistic theme inspire with the expansion of a beautiful backdrop behind the units. All the better, as seen above, assuming the capacity unit is bare-backed – which means the in vogue paper goes about as an enlivening background to hanging garments and adornments.
 
13. Contrast colour with a feature wall
Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home

 

In the event that deciding to finish with an incredible paint tone, for example, this olive green room, a designed backdrop can be only the tonic to make a differentiating highlight divider. where tone would ordinarily play the star job on the element divider, rather add a characterful backdrop plan to finish the look. This paper includes a plan with showed house in delicate dim and white, to praise a white roof and white painted flooring planks.

14. Create interest behind shelving

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
Make a one of a kind answer for your kitchen dividers with backdrop behind drifting racks. This eccentric Fornsetti plate backdrop plays completely on the reason of being utilized in a kitchen behind racks that are utilized to show kitchenware. Obviously you can utilize any style of paper, to suit your own preferences and match your kitchen cupboards. Not restricted to a kitchen backdrop thought, this look would work in any room where you have drifting racks hanging – particularly a youngster’s room or a work space.

15. Set the scene with a mural

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
A kid’s room is the best spot to pick a backdrop painting that fills an entire divider, with a scene that moves the space to some other setting. Regardless of whether it be a fantasy forest or a tropical wilderness the assertion picture will enchant little ones, touching off their minds. Notwithstanding a room this style of backdrop is great for a den as well.

16. Frame a fireplace

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
Niches alongside a chimney are the best dividers to hang an enlivening backdrop plan. The put off dividers are simply shouting out for an assertion backdrop plan to give them unmistakable quality. A plan either side of a chimney assists with outlining the primary concern of concentration.
In this staggering front room over a framed divider assists with upgrading the smokestack bosom and back the plan stand apart even more. The blue divider tone is gotten inside the backdrop plan to guarantee it organizes delightfully.

17. Divide a wall with pattern

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
Abstain from overwhelming a room by utilizing your backdrop to a limited extent. Taking it up to the level of a conventional picture rail – rather than the whole way to the roof – and keeping a clapboard finish over the rail stature assists with holding the example in line without diminishing its effect.
 
18. Fake a brick wall with wallpapers 
Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home

 

Get the appearance of a modern style block facade without the problem of building one, just pick a sensible looking backdrop. An optical illusion configuration can shrewdly be utilized to fool the eye into thinking the block design is the genuine article (simply don’t get excessively close!). The result adds profundity and interest to a room.
You’ll observe lovely current models that portray divider boards, endured wood and particular plans, for example, extravagant button-back upholstery – for dividers! A brilliant plan to counterfeit it in any room.
 

19. Hang stripes vertically to widen a space

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
Since a room is little doesn’t mean it must be loaded up with impartial tones. Whenever utilized accurately, an intense example can assist with causing a little space to feel more significant. Stripes hung upward is a clever adorning strategy to fool the eye into thinking the room is more extensive than it truly is. This very trendy room sports easily sports a highly contrasting stripped plan on the far divider, leaving the excess dividers in an easy-going delicate shade of dim.

20. Wallpaper above tiles

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
Extravagant adding example to your restroom yet stressed over backdrop getting wet? Utilize this plan to raise the example over a tiled section.Tile up to where sprinkles may reach, then, at that point, backdrop to the roof to guarantee your plan is protected and dry. It’s a brilliant look and is more unpretentious than papering a whole divider – assuming you’re uncertain with regards to going all in, in a manner of speaking, this may be the approach to things.

21. Make artwork of your chosen design

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
Love intense backdrop however not certain about focusing on an entire component divider? Bring a strong example into your work space or study region with decorated pinboards. In the event that you’ve observed a lovely backdrop configuration yet don’t have any desire to enhance an entire room this is the backdrop thought for you.
Utilize the backdrop as divider workmanship boards. You can paper straightforwardly to the divider to submit totally to the look. This will make a striking component over a work area or sideboard.

22. Include the ceiling into the scheme

Wallpaper ideas for any room – get creative with how you welcome wallpaper into your home
Why forget about the roof? For a long time now the people pulling the strings in the insides world have been letting us know how popular decorating the fifth divider is. Would you be so intense? We’d say it works on the off chance that the room is adequately large to permit, in an all around little space a decorated roof could overpower – causing it to feel much more modest. For best outcomes pick a paper in light shading decision to guarantee the space actually feels splendid and breezy.
Categories
Business

How to write an Educational Project Plan?

How to write a project plan before starting an educational Project?

How to write a project plan before starting an educational Project?

A poorly planned project stands little chance of success. Things can go wrong like; running out of time (very common), mismatched expectations, reinventing the wheel. That’s why project plan is so important before starting any project.

Project Description:

Scheduling applications and widgets are very common and popular for organising your activities/events. Scheduling is very easy if you know when someone is busy or free.
 One of the most famous scheduling applications is google calendar which requires a user to place all his events in one place; he can share his schedule with his friends, family, co-workers and can view the schedule of others if they have shared their schedule with him.
But google calendar lacks its performance in some regards like it can’t help you rescheduling of the venues and meetings or classes, it can’t find clashes of the timings of other meetings/classes and venues. Now that is a problem while using google calendar and one thing more when a person (who have shared his schedule with you) reschedule his event it doesn’t notify you about the rescheduling of that event.

Why did it fit in my degree?

     The tools (HTML5, CSS3, Ajax, Bootstrap etc.) I will be using to develop my web application are totally related to web designing. And web designing is a rich field of computer science. I have a little introduction to internet technologies as we have studied the course introduction to web technologies (IWT) in foundation year. I will learn a lot of new things like web designing and web development while doing this project. So I think this project will help me out in achieving my career’s goals.

Project Introduction:

The project I am working on is a scheduling application and it will provide following services;
1.   It will help you to place your entire events in one place.
2.   It will notify you by alert tones/pop ups before the scheduled event.
3.   You will be able to get; daily, weekly and monthly view of your planned events and agendas.
4.   You will be able to send appointment request to anyone (who is using this application) and if he responds in positive according to his free slots then your appointment will be fixed with that person.
5.   It will help you reschedule your classes and venues without any clashes of time.
6.   And most importantly my application will be free of cost.

Gantt chart:

How to write a project plan before starting an educational Project?
Categories
Business

How to Write a Business Report about a Bank?

How to write a business report about a Bank?


How to write a business report about a Bank?


Dedication:

I dedicate this report affectionately to the followings,

My father, Zeshan Ahmad
My brothers, Kashif and Asif
My sister, Fozia
My little nieces, Arwah and Marwah
My brother-in-law, Akbar
My Best Friend, Hania

 

Acknowledgment:

Welcome to Managing Change and Innovation’s Report. I’m pleased that you’ve chosen to read this submission and I hope it will help you to understand minor and major changes in structure, people and technology in Habib Bank Limited and The Bank of Punjab. My aim has been to provide better understanding of basic differences between aforementioned Banks. I’ve tried to remain faithful with my tasks and given assignment so that I may meet the deadline. I hope that it will be easily understandable for the reader – regardless of reader’s experience and background.
I wish to acknowledge certain individuals for their contribution towards the production of this report. I would like to thank my family with sincere gratitude for their unconditional support. I would like to offer sincere thanks to many people who have influenced me and contributed to the development and production of this report. Many students have helped me to stimulate my ideas, especially those who assessed and reviewed my work. I am grateful to the following colleagues and collaborators who have helped me directly or indirectly:
Farhan Ahmad, Muhammad Sheraz, Aslam Niazi, Mirza Muhammad Amir, Usman Ahmad, Usman Khattak and Hania Jabbar. Lastly, I wish to humbly acknowledge with sincere gratitude, my supervisor Professor Muhammad Asif Malik for her advice and guidance during the writing of this report. It is her persistent criticism that brought hope and confidence in me, even at the most depressing moments. She was truly a source of inspiration. Ma’am’s support has certainly made studying at ISP an enhancing and developmental experience.

Although the views and opinions expressed in the report remain my own, my ability to engage with the debates and discussions remain the responsibility of my supervisor and the other lecturers in the ISP, all of whom helped in various capacities.
I’d be delighted to hear your opinion of this report and receive any suggestions you have for additions and improvements.
How to write a business report about a Bank?

Introduction:

  Managing change and innovation are an alteration of a company/institute or organization’s environment, structure, technology, or people. Because change and innovation are an organizational reality, handling it is a necessary part of every manager’s job.
What can a manager change?
There are three categories: structure, technology, and people.
         Changes in structure consist of altering relationships, redesigning jobs, coordinating mechanisms, and modifying spans of control.
         Changes in technology consist of revising work processes, changing work methods, and acquiring new equipment.
         Changes in people consist of altering expectations, attitudes, perceptions, and behaviour.
Change, innovation, quality, expertise and creativity are familiar concepts when it comes to organizational change. During the past decades numerous theories and concepts have been developed to face the challenges of complex societies and to fundamentally improve organizational structures.
There are some external forces which can put some pressure on any organization’s change and innovation which are as follows;
·         Competition
·         Government Programs
·         Economic Conditions
·         Technology
The external forces of change come from various sources. In recent years, the marketplace has affected firms by introducing new competition. Bell Atlantic, for example, is experiencing competition from cable companies to provide local phone service.
Government laws and regulations are also an impetus for change. In 1990 the passage of the Americans with Disabilities Act required businesses to widen doorways, reconfigure restrooms, add ramps, and take other actions to improve accessibility. 
Technology also causes change. In the new millennium, the e-commerce and the Internet have changed how I sell products and access information.
Economic changes, of course, affect almost all organizations. Dramatic decreases in interest rates in the late 1990s fostered significant growth in the housing market. This meant more jobs, more people working, and more sales for other businesses that support the building industry.
How to write a business report about a Bank?

Body of Report:

The term “Bank” is derived from an Italian word “BANKO” which means “Bench” that is where people were to meet and solve their financial matters.
The term bank is being used for a long time yet it has no precise definition. The basic reason is that the banks perform not just one but many types of functions originally the banks were supposed to make short term loans to the traders only. The banks now not only make short term loans to the formers, traders, industrialist etc. But also invest in a wide variety of long term earning assets.
The commercial banks also undertake and execute trust, deal in stock, shares and debentures, issue guaranties and indemnities underwrite and sell new securities, and deal in foreign exchange etc.
However some of the definitions of bank from different authors are as follows.
Dr. Hart says;
“Banker or bank is a person or company carrying on business of receiving money and collecting drafts for the customers subject to the obligation of honoring cheques drawn upon them from time to time by customers to the extends of the amounts available on their currents accounts”
In the words of G W Gilbert;
“A banker is a dealer in capital or more properly a dealer in money. He is an intermediate party between the borrower and lender. He borrows one party and lends to another.”

Types of Bank:

1. Central bank or state bank.
2. Commercial bank.
3. Exchange bank.
4. Industrial bank.
5. Agriculture bank.
6. Investment bank.
7. Saving bank.

Central Bank or State Bank:

Every country has its central bank or state bank. Its major function is to carry out a country’s monetary policy with an aim to safeguard its financial and economic stability. It has the monopoly of note issue. It is also the custodian of money market. State bank is the Banks bank and lender to the government.

Commercial Bank:

Commercial banks are profit earning concerns. They receive deposits and advance loans to borrow. They greatly help in financing for internal and external trade of the country.

Exchange Bank:

The main function of the exchange bank is to finance the foreign trade by the purchase and sale of foreign currencies in the form of drafts, bills of exchange, telegraphic transfers. They also perform the function of commercial bank. Receiving deposits and advancing loans.

Industrial Bank:

Commercial bank cannot afford to block their funds in long term investments. The industrial banks receive long term deposits and finance the industries by providing them long term credits. In Pakistan the Industrial bank named as Industrial Development Bank of Pakistan (I.D.B.P) was established in 1961 for this purpose.

Agricultural Bank:

Agricultural bank provides short and long period loans for financing agriculture. The agriculturists need short and long term loans for meeting their day to day and long term requirements for making permanent improvement in the land. In Pakistan Agricultural Bank is named as Agricultural Development bank of Pakistan (A.D.B.P) and it was established in 1961.

Investment Bank:

The main function of investment bank is merchandising of shares and other securities, managing and distributing the issue of shares and other securities.

Saving Bank:

 These are the institutions which are sponsored by the government for having facilities to the people and small means. These banks collect small saving of people and allow them to withdraw in small amounts. Also another institution i.e. National Savings is working in the same capacity.
Categories
Business

How Decision Making is Important in our Lives?

What is Decision Making Process? How can it help us in our daily lives?

What is Decision Making Process? How can it help us in our daily lives?

Decision Making Process

It is a thoughtful process of selecting different choices among all available options. Every decision making process results in a final form of action or opinion. If a person neither likes to take an action nor to give his opinion, this will also be counted as his decision. Decision making is an important skill for business and life.  A person can be able to make a good and effective decision by:  he will identify the real and exact problem because decision making starts with the existence of problem, he will have to identify the factors which will affect the decision like; chances of success or failure, desired outcomes, costs I terms of time and money etc. on the basis of these factors decision maker will decide that which option or alternative he should choose.
The decision maker will then assign weights to each factor involved in decision criteria is of equal importance in order to place those factors in the correct preference order. After that the he will develop different alternatives without any kind of evaluation so that he can choose between all the available options/ choices. Alternatives will be analysed on the basis of decision factors and their assigned weights.
The decision maker has weighted the alternatives already so he will just compare the alternatives and will choose the best alternative to maximize his benefit. When an alternative has considered to be chosen according to its significance and relevance, a decision should be made based on that alternative and thereafter implemented. If the decision involves other people like customers, colleagues, employees, he will ask them about the effectiveness of the decision in order to evaluate his decision. He can evaluate the decision by his self by checking that whether the desired outcomes has been achieved or not, if not then where something have went wrong in either of the steps of decision making.

Manager as a Decision Maker:

            It is quite obvious that decision making plays a vital role in success or failure of an organization. Managers are called decision makers because they deals with planning like defining  objectives and strategies to achieve those objectives; organizing for example how the structure and centralization will go on; leading, effective productivity of team and motivational style of leadership are likely examples of leading;  controlling like what and how activities should be controlled in the organization.

Rationality:

A Manager will always make decision and choices which will maximize his benefit and interests. He will identify the problems and the alternatives very clearly and logically. We can say that manager will use the greedy approach to maximize the payoff for his organization.

Bounder Rationality:

          This is a notion that individual decision maker are limited by the constraints like lack of information of all the alternatives, finite amount of time for decision to make and limitation of their mind. It complements rationality as optimization.

Intuition:

            Managers being decision makers often rely on intuition which is to make decision on the basis of their personal judgments, personal experience and based on feelings and emotions rather than analysing the whole block of data or by running a proper survey which leads to the correct path.

Problems and Their Decisions:

While doing the job mangers have to face different kinds of problems, we may call them structured or repetitive problems in which problems are very clear and straight forward and the goal of decision maker is understood and the decision/solution to these problems is self-evident. While solving these kinds of problems one may use procedure, rules and policy decisions to solve them.
On the other hand manager can face unstructured problems which are innovative and not of the routine problems. These are unclear and ambiguous problems. While solving these problems mostly managers rely on non-programmed decision to come out with a unique solution. The solution of these problems needs long time frame, judgement and creativity.

Conclusion:

When you have to come to make decisions for an organization you must judge the positive and negative business results and should always go for the positive side. You must use the above explained eight steps of decision making to achieve the desired goals and benefits.

Learning Outcomes:

We always make decisions in each and every aspect of our lives. It is very important to make efficient and affective decisions to get success in our lives, no matter we use proper analysis alternatives or we use the intuition. Making the decisions and accepting its results is the one and only way to stay in control of you precious life.
Categories
Business

Best Internship Report On The Bank of Punjab

Internship Report
On The
Bank of Punjab
Supervised by:              Dr. Ghulam Abbas
 
Submitted by:                Muhammad Farhan Ahmad
Student of BBA (Hons)
BBA-023R13-135
Session 2013-2017
Specialization: Finance
 
 
 
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTITUTE OF SOUTHERN PUNJAB, MULTAN

 
Internship Report On The Bank of Punjab

ACKNOWLEDGEMENT

            I am thankful to Almighty Allah who enables me to accomplish this task with due care.
            I also want to pay tribute to my worthy teachers who are the main source of enlighten to our mind. I am thankful to them as they prepared us for looking at the matters of life widely with open minds. This report is one of the sources of giving us knowledge about “The Bank of Punjab, Hussain Agahi Branch Multan
            I am also thankful to ISP who provides us a platform to polish our skill and provide a quality of education in our door step.
            I must mention our dear respondents for their co-operation because without their co-operation it was not possible for me to complete this report. The completion of this report project is a result of hard wok

 

DEDICATION

I dedicate this report to my parents without whose help and encouragement it  would not have been possible for me to accomplish this task within  the  specific time limit I was  provided  with  every facility  by  my parent which  were necessary in order to complete this challenging assignment.

 

DECLARATION
I declare that this report is constructed on my own efforts, whatever I had learned during my internship period from Hussain Agahi Branch Multan. I agree that I had not copied this material from any external sources. All the data which is included in this report is gathered from my personal visit during internship session.
Sobia Tabassum
Student of BBA (Hons)
BBA-023R13-135
Session: 2013-2017
Specialization: Finance

 

APPROVAL CERTIFICATE
The board of examiners approved internship report and recommend to award the degree of BBA (Hons) in Finance as the student has successfully defended viva voice.
External Examiner         …………………………………..
Internal Examiner          …………………………………..
Dean/Chairman              ……………………………………
Date of Viva                  ……………………………………

 

Abstract

The Bank of Punjab has been working vigorously to meet the challenges to provide the maximum facilities to its customer in the whole country. A measure of this understanding is progressive measure such as expanding network of BOP branches. BOP has gained a prestige & possesses quite good history behind it being a leading bank in Pakistan. This bank has been very good in terms of providing excellent services in Pakistan when need arose. The purpose of studying the organization is to have practical demonstration over business principles especially the financing system. The real objectives of studying the organization are based on following facts;

 

CONTENTS

Chapter 1:      Overview of the Organization
1.1     History
1.2     Authorized Capital:
1.3     Paid up Capital:
1.4     Nature of the Organization
1.5     Business Volume
1.6     Number of Employees
1.7     Vision
1.8     Mission
1.9     Competitors
Chapter 2:      Organizational Structure
2.1     Organizational Structure at Head Office Level
2.1.1 Board of Directors
2.1.2 Executive Board
2.1.3 Chief Executive
2.1.4 Divisional Chiefs
2.1.5 Provisional Chiefs
2.1.6 Circle Executive
2.1.7 Zonal Heads
2.1.8 Branch Managers
2.2.    Various Departments at Branch
2.2.1 Cash Department
2.2.2 Clearing Department
2.2.3 Bills Department
2.2.4 Information Technology Department
2.3     Retail Banking Department
2.4     Foreign Exchange Department
2.4.1 Letter of Credit
2.4.2 Information in LC document
2.4.3 Parties involved in a letter of credit
2.5     Advance Department
2.5.1 Types of Advances
2.6     Treasury Product & Services
2.7     Agency Services
Chapter 3:      Structure of the Finance Department
3.1     Number of Employees working in the Finance Department
3.2     Finance & Accounting Operations
3.2.1 Accounting Operations
3.2.2 Functions of Accounts Department
3.3     Accounting System of the Organization
3.3.1 Report Preparation
3.3.2 Daily Reports:
3.3.3 Reconciliations
3.3.4 Vouchers
3.4     Finance System of the Organization
3.4.1 Report of Financial Statements
3.4.2 Comparative Statement of Financial Conditions
3.4.3 Use of Electronic Data In Decision Making
3.5     Sources of Funds
3.6     Generation of Funds
3.7      Critical Analysis of the Theoretical Concept Relating to Practical Experiences
Chapter 4:        Analysis
4.1     Financial Analysis:
4.2     Financial Statements:
4.3     Balance Sheet
4.4     Income Statement
4.5     The Objectives of Financial Statement Analysis:
4.6     Caution About Ratio Analysis
4.7     Financial Analysis
4.8     Ratio Analysis
4.8.1    Ratios to Determine Strength & Weaknesses
4.9     Horizontal Analysis
4.9.1 Analysis of Balance Sheet
4.9.2 Analysis of Income Statement
4.10   Vertical Analysis
4.10.1 Vertical Financial Statement Analysis
4.10.2 Vertical Analysis of Balance Sheet
4.10.3 Vertical Analysis (Income Statement)
4.11   Findings on the Basis of Financial Analysis
4.12   SWOT Analysis
4.12.1   Strengths
4.12.2   Weaknesses
4.12.3   Opportunities
4.12.4   Threats
4.13   PEST Analysis
4.13.1   Political Factors
4.13.2   Economic Factors
4.13.3   Socio Cultural Factors
4.13.4   Technological Factors
Chapter 5:      Conclusions & Recommendations
5.1     Conclusions
5.2     Recommendations
References

 

Chapter 1 :

Overview of the Organization

The Bank of Punjab was established in 1989, in pursuance of The Bank of Punjab Act 1989 and was given the status of scheduled bank in 1994.The Bank of Punjab started functioning on November 15, 1989. It was established under the provision of section 28 of the Federal list included in the 4th scheduled of the constitution of the Islamic Republic of Pakistan 1973. 
Some Key Information about the BOP
Date Established                    1989
President                                Mr. Naeem Uddin Khan
Representative Office           Tehran
Associated Company            Oman United Exchange Company, Muscat
Offshore Banking Unit         Export Processing Zone, EPZ Branch, Karachi,                                                         Pakistan
Head Office                            7-Egerton Road, Lahore (Pakistan) Tel 🙁 042)9201121                                                           Fax

1.1     History:

            The Bank of Punjab was established in 1989, in pursuance of The Bank of Punjab Act 1989 and was given the status of scheduled bank in 1994.The Bank of Punjab started functioning on November 15, 1989. It was established under the provision of section 28 of the Federal list included in the 4th scheduled of the constitution of the Islamic Republic of Pakistan 1973.
            The Bank was established under an act of the Punjab Assembly viz. The Bank of Punjab Act, 1989. The bill to this effect was passed by Provisional Assembly on July 3, 1989 and assented to by Governor Punjab in accordance with the provision of the constitution on July 26. 1989. This act provided for the foundation for which the structure of Bank was erected. It also included and provided for various modalities concerning the structure, the organization and the scope of the Bank laying down the objectives, share capital and principles of lending.
            The entire responsibility of policy formulation and management has been placed, under the act, with the Board of Directors. The Board is headed by the Chairman / Managing Directors appointed by the Govt. that runs the affairs of the Bank as per guidelines provided by the Board.
            The Board of Directors fully participates in policy formulation of the Bank and meets every third month for this purpose. To deal with day-to-day operational matters, Board constituted a Managing Committee comprising of six of its members, including the Managing directors and five other Directors who meet at least once every month.

1.2     Authorized Capital:

At the time of establishment in 1989 the authorized capital was Rs.200, 000,000 divided into 20,000,000 shares of Rs. 10 each.

1.3     Paid Up Capital:

Paid up capital were Rs. 851,880,000 divided into 851, 88000 shares of Rs.10 each.
The Bank of Punjab plays a vital role in the national economy through mobilization of hitherto untapped local resources, promoting savings and providing funds for investments.

1.4     Nature Of The Organization

                The Bank of Punjab is one of the largest commercial bank in the country. The nature of the organization is to be customer focused bank with service excellence. The Bank of Punjab exceed the expectation of stakeholders by leveraging relationship with the Government of Punjab and delivering a complete range of professional solution with a focused on program driven products and services in the agriculture and middle through a motivated team. 
A Bank, like the society it serves should be dynamic as banking is about people customers with their needs and opportunities and staff with skills, experience and resources. The Bank of Punjab has shown dynamism since its inception. There have been many changes in the structure, functions and the services provided. These changes reflect the changing requirements of our developing economy as a whole and those of Industry, Commerce and private Individuals.

1.5     Business Volume

                As for as business volume of the firm is concerned, the financial analysis of balance sheet and profit & loss statement of last five years reflects a progressive business volume given under:
Rs in ‘000
2011
2012
2013
2014
2015
Deposits
138,859,857
158,263,495
185,071,502
230,256,627
289,226,299
Advances
87,043,273
72,808,106
100,170,415
146,249,184
204,810,470
Investments
31,516,328
69,244,328
56,516,760
54,953,728
63,026,944
Total Assets
173,722,465
183,003,466
216,924,418
272,612,663
347,048,951
Total liabilities
163,397,575
171,931,749
203,040,045
255,248,632
325,380,681
Total  Equity
10,324,890
11,071,717
13,884,373
17,364,031
21,668,270
Total Income
5,843,644
7,172,629
11,600,023
11,907,345
19,125,944
Profit After Taxation
(190,570)
914,555
2,635,618
3,701,544
5,949,032
Source: Annual reports of BOP
The business volume of the firm since inception to 2011 can be analyzed by the graph 1 which shows that the Total income & Profit after taxation for the last five years in (Annexure “A”). It highlights that the Income & Profit of the firm is increasing gradually, indicating business growth expansion every year.

1.6     Number of Employees

The number of employees working in BOP is Eight Thousand two hundred and fifty four (8254) as on June 2011. The staff is quite efficient and qualified in its respective field. Most of them are professional degree holders.
Headquarters          Pakistan
Industry                   Banking
Type                         Public Company
Status                       Operating
2013 Revenue          $242,000,000
Founded                  1989
Website                    http://www.bop.com.pk
President                                 01
SEVP                                      06
EVP                                        13
SVP                                         36
VP                                           73
AVP                                        248
OG-1                                       906
OG-11                                     2232
OG-111                                   4739

1.7     Mission Statement

To exceed the expectation of our  stakeholders by leveraging our  relationship with the Government of  Punjab and delivering a complete range of  professional solutions with the focus on  programme driven products and services in the Agriculture and Middle Tier Markets through a motivated team.

1.8     Vision Statement

To be customer focused bank with service excellence service excellence.

1.9     Competitors

·       Allied Bank Limited.

·       Bank Al-Habib Limited.

·       Habib Bank Limited

·       United Bank Limited.  


Chapter 2 :

Organizational Structure

The organizational structure of the organization is conventional. In the organizational structure of domestic operations of the bank was reformed and decentralized on the basis of provinces.
As a result provincial headquarters were established at Karachi, Lahore, Rawalpindi and Faisalabad in order to meet the needs of sanctioning loans and other facilities to the trade, industry and agriculture of each province.

2.1     Organizational Structure At Head Office Level   

 

Internship Report On The Bank of Punjab

 

 

 

2.1.1    Board of Directors

In the management of the banks, the board of directors is at the top of the controlling body. Since there are no private share holders now, so there is no general meeting of the share holders and no elected directors. The BOD consists of a nominated President, a Secretary, and 9 other members. The board has limited administrative powers because after the Nationalization Act 1974, most of powers are transferred to the Banking Council and Executive Board.

2.1.2    Executive Board

The general direction and supervision of the affairs of commercial banks lies in their respective Executive Boards. An EB also consists of a President, a Secretary, and 9 other members, appointed by the Federal Government.

2.1.3    Chief Executive

The President of the Executive Board is the Chief Executive. He is the administrative head of a bank and presides over the meetings of Executive Board.

2.1.4    Divisional Chiefs

In order to improve the management and operation of a bank, it has been split up into a numbers of divisions. Each division of a bank is placed under the supervision and control of Divisional Chief (also called the Senior Executive Vice President or Executive Vice President)

2.1.5    Provisional Chiefs

In order to improve the performance of banking system, each bank has a Provisional Chief. PC has the powers for sanctioning finance and other credit facilities. Each headquarter is situated in each province e.g. in Lahore, Peshawar, Quetta, and Karachi.

2.1.6    Circle Executive

Each commercial bank has a number of circles placed directly under the control and supervision of Chief Executive.

2.1.7    Zonal Heads

Each circle is divided into a number of zones. These zones are administered by Zonal Heads who hold the posts of Vice President or Assistant Vice President.

2.1.8    Branch Managers

Each zone of commercial bank is divided into several branches. The control and supervision of each branch is mostly entrusted to Assistant Vice President or Officer G-II.
The Bank of Punjab is one of the largest commercial bank. Organizational structure of BOP is comprised of different departments which are following and the Organogram of BOP at head office level is shown in the ANNEXURE “B” and at branch level is shown in the ANNEXURE “C”
Board of Directors
Board of Directors governs the Bank’s Affairs, which currently consists of President and Chief Executive Officer and seven Directors. The CEO has an overall responsibility for the strategic direction, government relations and to manage the portfolio of business and its functions.

2.2.    Various Departments at Branch

2.2.1    Cash Department

This is sensitive department of the branch. No other person is allowed to enter in the premises of cash department. As obvious from name that this department deals in cash deposits and payments. Cash department is performing its functions/duties manually. For payments and receipts, it has to maintain certain sheets, books of accounts and various ledgers, which are as under:
Ø  Cash received voucher sheet
Ø  Cash paid voucher sheet
Ø  Token register
Ø Transaction ledger
Ø Pay-In-Slip record
Ø Cheque book record
Ø Cash balance book

2.2.2    Clearing Department

This department welcomes the cheques and other negotiable instruments drawn upon local branches of other banks. State Bank of Pakistan has a clearinghouse, in which the bank representative brings cheques and other Institutions and mutual claims of each bank on other are off set and a settlement is made by the payments. Clearing system is helpful for both the customers and bank in saving of time, labor and currency involvement.

2.2.3    Bills Department

This department basically deals in bills, which come in bank for collection. The bills are cheques, call deposit, drafts and pay order. These bills are from outstation branches of The Bank of Punjab or of other banks. This department provides services to customers at low charges to get their amounts from the nearest branch.
Head Of Bills
There are two main heads of the bills i.e.      
·         Outward Bills For Collection (OBC)
·         Inward Bill For Collection (IBC)

2.2.4  Information Technology Department

               The IT department is responsible for the smooth functioning of the Software system used by the Bank. The software being used by BOP is termed as BS i.e. Banking System. The network used by the BOP is LAN (Local area network) while other branches are also using WAN (wide area network). The software used by the BOP is “SPARC”. If we get a detailed overview of the functional responsibilities of the IT department the following areas are covered:
·         General, Application, and Administrative control.
·         End of day/Month/Half year/Year reports.
·         Error Reporting.
·         Program Update.
·         BS testing.
·         BS release update.
·         User PC backup.
·         BS user setup.
·         E-Mail user setup.
·         Anti-Virus Installation and Up-Date.
·         Communication link to branches.

2.3     Retail Banking Department

Retail banking involves small level banking. Retail banking is the ministry of the Punjab and thus the key to the bank of Punjab’s success. The bank of the Punjab is around the corner no matter where you are.
In addition, the bank of Punjab brings you a wide range of unique products & services designed to provide you convenience and satisfaction.
Retail banking includes different kinds of service to customer in different departments, which are as follow:
·         Foreign exchange department
·         Advance department
·         Deposit department
·         Cash department
·         Accounts department
·         Clearing department
·         Bills and remittances department

2.4     Foreign Exchange Department

The main function of foreign exchange department in The Bank of Punjab is to facilitate the imports and exports by opening up of letter of credit. Foreign exchange department also deals in the foreign currency.
 The bank provides two types facilities regarding letter of credit to its customers.
·         Fund based
·         Non-fund based.
The bank charge nominal commission on financing the import and export shipment.
The main benefits for its opening are:
·         Increased balances.
·         Commission.
·         New business opportunities.

2.4.1    Letter of Credit

A letter of credit is defined as under
“Undertaking by the importer’s bank to exporter that the draw in accordance with terms and conditions of the credit, will be honored if presented with in the validity of the credit.”
 It is a conditional undertaking by the Bank to make payment to the exporter if he fulfills the terms of credit by presenting the required documents to the bank in his country. In fact LC is a legal document on behalf on which the payment made by the importer’s bank to the exporter’s bank.
National Bank of Pakistan is providing this service to its customers who have an account with the branch and other businessmen too. This facility has been recognized as a modern banking activity of all commercial banks that are included in the list of 6000 Banks internationally.

2.4.2    Information in LC document

·         The name of the local company, which is importing the goods
·         The name of foreign company, which is exporting the goods
·         The details of the goods to be transacted including the amount, quality, mode of packing etc.
·         The total amount of the LC
·         The number of days for which the LC is valid
·         The name of the banks, who are regulating all these dealings
·         The name of the carrier which will be used for the shipment of the goods to the importer
·         The bill of shipment number

2.4.3    Parties involved in a letter of credit

There are normally six parties involved in a letter of credit:
Ø  Buyer (known as the importer or consignee)
Ø  Buyer’s Bank (known as opening, or paying bank)
Ø  Seller (known as the exporter, or beneficiary)
Ø  Seller’s bank (known as advising, confirming, negotiating bank)
Ø  Carrier (known as the shipping company)
Ø  Insurance Company

2.5     ADVANCE DEPARTMENT

“The function of advances department of BOP is to lend money in the form of clean advances”. Against promissory notes, as well as secured advances against tangible and marketable securities. The bankers prefer securities, which are free of risk of depreciation. Advances to a variety of customers are the sure method of enhancing income and promoting expansion of a Bank.

2.5.1    Types of Advances

Different types of Advances, which are currently being provided and offered by BOP, are as follows:
1.      Cash Finance
2.      Running Finance
3.      Demand Finance
4.      Small Finance
5.      Agriculture Finance
6.      Housing Finance
7.      Lease Finance
·         Cash Finance
         It is seasonal finance and is related to trade. It is type of sale transaction at price set up by mutual consultation of bank and the client, e.g. a client applies for grant of Rs. 1000/- for purchasing price of wheat, the bank will purchase at a price of Rs. 1000/- and will keep it in its own go down. Client or party also bears all other expenses of freight, insurance; rent of go down, etc. we can also say that it is the pledge of goods in go down under lock and key.
It may be allowed within discretionary powers of the branch managers to first class parties keeping in view their credit worthiness, overall business and average balance maintained in their account. It is usually made against securities of commodities hypothecated or pledged by the bank.
·         Running Finance
RF is normally advanced to small businessmen and the small income people for their day-to-day business requirements. This loan is granted against mortgage of immovable property and hypothecation of stocks in trade. The account of this finance is opened like current account and the Cheque book is issued to the client.
The loan is disbursed normally for one year with the provision of renewal at the time of expiry of one year. 

·         Demand Finance

It is a very wide term so it is called long term financing. Demand finance is granted for purchase of fixed assets e.g. plants, machinery and building etc. It is a mutual arrangement of sales transaction between the Bank and the client.
BOP deals and provides demand finance to its customers. The recent demand finance scheme announced by BOP is Aasaish loan. People can take the electronic products through bank without any mark-up.

·         Small Finance

These are the loans, which are sanctioned for small size projects. The loan may be “call loans” or “loans payable at short notice”. These are the loans repayable which bear no maturity date. They can be paid at any time other assets normally secure these loans.
            These are widely used in the financing of seasonal increase in the working capital and the temporary financing of capital expenditure these loans are obtained by manufacturing concerns to meet the financing of working capital expenditures.

·         Agriculture Finance

The essence of the scheme was to overcome the traditional difficulties being faced by small farmers in availing credit from the financial institutions and banks.

·         Purpose

All loans given to meet short-term agriculture production requirements of the farmers.
Agriculture finance would be treated as:
ü  Seed
ü  Fertilizer
ü  Pesticides
Maximum finance limit
All the finances are given on merit for each case after assessing the genuine requirements of the farmers for agro inputs based on their existing and future cropping plan of their lands at an approximate rate as per following standard.
Per acre 4,000/- app but not exceeding than 50,000/- crop year.
80% of value of agriculture land of the farmer as per his agriculture pass book, which were is less.
Mode of finance
The selected farmers who qualify for the scheme and are approved for the purpose of finance will be given a special Cheque book of Kissan Dost Account along with a letter for the maximum amount he can withdraw from his account
Mode of finance
The selected farmers who qualify for the scheme and are approved for the purpose of finance will be given a special Cheque book of Kissan Dost Account along with a letter for the maximum amount he can withdraw from his account.
Mark-up
All finances will be allowed at commercial mark-up rate of financing i.e. 0.49 paisas per 1,000/- per day.
Loan approving authority
Regional Chief approves the finance with the help of Branch Manager

·         Housing Finance

Bank launches housing schemes titled BOP house loan for all segments of society particularly low and middle classes. SBP has amended its policy on housing finance to facilitate banks in developing and marketing their housing finance products.
BOP house loan is a long-term finance facility for purchase of house or construction of house on self-owned plot or for renovation / home improvement.

·         Lease Finance

The Bank of Punjab also provides finance on leasing basis. Some down payment is required at initial stage and then remaining amount can be paid in installments. This facility is especially for salaried and middle income people.
BOP has recently announced a car loan facility against lease finance.
BOP car loan
In order to equip a field force with new products of financing for credit expansion and in the line with the policy of SBP for consumer financing, BOP is launching car loan scheme. This scheme will also overcome the competition of other banks and will also meet the growing demands of our customers / general public.

2.6     Treasury Product & Services

Punjab Bank prides itself on being of first choice for exporters wanting to encase their export proceed. BOP offers the best rates in the market, and cut down our own spread in order to offer competitive rates for imports also. Bop is the largest treasury in Pakistan in terms of PKR / $ volume. They are the lead providers of foreign exchange in Pakistan.
The Bank of Punjab Treasury marketing unit is ready to quote very competitive rates for the following products:
ü  Bill discounting
Sale & purchase of Government Treasury Bills and Pakistan Investment Bonds.

2.7     Agency Services

 BOP provides following agency services to its customers:
  • Collection and payment of Cheques
  • Collection of dividend
  • Purchase and sale of securities and shares
  • Execution of standing orders
  • Acting as trustee or executor
  • Make transfer of funds
General Utility Services
BOP performs general utility services as follows:
  • Foreign exchange business
  • Locker facility
  • Debit card
  • Act as referee
  • Accepting of bills for collection
  • Issuer of travelers Cheques
  • Supplier of trade information
  • Safe custody of valuables
  • ATM

Chapter 3 :

Structure of the Finance Department

The Finance department of BOP is headed by Group Chief Financial Officer who is responsible for finance functions of the organization. The organogram of the finance department is shown in the ANNEXURE “D”.
The reporting line of Finance Department is included as the there is CFO at the top of management level of Finance Department. All the activates of finance are controlled and manage by him. Then is a VP of finance section.
Internship Report On The Bank of Punjab

3.1     Number of Employees Working in the Finance Department

Number of employees working in the finance department of BOP is eighty (80).
Group Chief Financial Officer            1
Country Head                                     1
Regional Manager                               9
Assistant Manager                              19
OG-111                                               38
Operational Staff                                22

3.2     Finance & Accounting Operations

Finance is the art and science of managing money. The primary responsibility of finance division is to provide reliable, consistent and timely information to management, shareholders, regulators and internal business groups to help them take appropriate decisions for improved performance of the bank.
The vision of Finance Department — a highly automated and fully integrated Bank, that is customer centric and capable of meeting all external and internal customer expectations.

3.2.1    Accounting Operations

It is said that accounts department is the backbone of the bank. It plays a vital role in performing different banking functions. The accounts department of BOP is performing its function computerized. The working in accounts department mainly depends upon voucher system.
For each and every transaction-taking place in the bank vouchers are prepared and through these voucher contra entries are passed under different heads. Accounts department controls the expenses and their right allocation of such expenses to the right and appropriate accounts. There are two types of vouchers prepared for this purpose, which are
·         Petty voucher
·         Adjustment voucher

3.2.2    Functions of Accounts Department

Following functions cover the working of the Accounts Department:
·         Accounts – Vouchers for Expenses/Billing.
·         Treasury – Foreign Currency dealings, cash & funds management
·         HRD (Human Resource Department) – Employee salaries/Loans/Provident fund.
·         Financial Control Unit – SBP (State Bank Of Pakistan) cheques.
·         Reconciliation Control Unit.
·         ATM – Automated Teller Machine.
·         Tax deduction and collection.
·         General services department.
·         Reporting (daily, weekly, monthly, quarterly, half-yearly, annually)
·         Maintain and update the ledgers for term deposits
·         Update general ledger
·         Prepare & printout different period statements
·         To maintain record of accounts according to accounting principles.
·         To maintain inventory records.
·         Preparation of comparative statement.
·         Preparation of cash forecast.
·         Funds management.
·         Analysis of Accounts.
·         Implement effective budgetary controls, and analysis of their variances.
·         Checking, verifying, examining and scheduling the invoices of work done as per term and condition.
·         Responsible for Budget Preparation, cash flow, financial statement, local and foreign payments.
·         Preparation of reports for lenders.
§  Dealing with customers regarding all payments matters in local currency as well as foreign currency and keeping records of loans.

3.3     Accounting System of the Organization :

BOP is following the “BOP entry system” of accounting. This system is helpful in maintaining the proper books of accounts according to prudential accounting system. It segregates the entries according to their proper allocated account heads.
The accounts department of BOP is   performing its function computerized. Different books of accounts relating with other departments are maintained here through computer software. With the help of these books of accounts, accountant prepares daily, weekly, monthly, quarterly, semi-annually and yearly financial statements.

3.3.1    Report Preparation

The accounts department has to prepare the report for the internal control as well as for the financial reporting purpose. For this reason there are many different types of reports prepared by the accounts department. These reports vary from each other depending upon the information reported and the period for which these reports are prepared. These reports are prepared by using the general Ledger that is updated by the system during the EOD (end of day) process. Some of the reports are as follows:

3.3.2    Daily Reports:

·         Daily Position:   This report summarizes the daily position of all the main heads of the bank i.e. different deposits, TDR/NDR, cash etc
·         Balance Sheet: This report also summarizes the balance sheet heads of the bank up to the last working day. (The format is attached in the annexure).
·         Summary Sheet: This report is sent to the reconciliation unit. It summarize the all the head that have been credited to the Central Branch Control (CBC) Account. It is prepared on branch wise basis.
·         Reconciliation Reports: This is prepared in order to reconcile any outstanding and exceptional entry reported by the other branches through the reconciliation unit made by any of the functional department of the bank.
·         Treasury Reporting: This report summarizes the exchange deals made for the foreign currency with the customer and the head office for reporting the head office the stock of such currencies and the balances of the Nostro and vostro accounts.
·         SBP Reconciliation Statement: This report is used in order to report the balance of the BOP with the SBP in the current account with SBP. As the banks have to keep liquid cash with the SBP so this report list any increase/decrease of the balance with the SBP.

3.3.3    Reconciliations

               Reconciliation of Inter Branch is done by matching ledger entries to the statement entries. When an entry is properly matched, the date under which it is appearing in the ledger is noted against the entry in the statement and ledger vice versa. The matching, investigation, and reconcilement of all accounts entries are done as frequently as the statement is received.

3.3.4    Vouchers

Each and every transaction in the bank is made through vouchers; the final place is accounts department for recording these vouchers. Officer in the accounts departments arranges these vouchers according to heads of accounts.  These vouchers are of two types:
·         Debit Vouchers
·         Credit Vouchers
These two vouchers are again classified into three following types of vouchers:
·         Cash Voucher
·         Clearing Voucher
·         Transfer Voucher
All the daily transaction in cash, transfer and clearing is done through these vouchers. A sheet is prepared on which all the vouchers, passed during any one working day are consolidated and summarized. This sheet is called supplementary sheet. It provides help in preparing Cash Book.
There are two types of supplementary sheets:

3.4     Finance System of the Organization:

Financial system of BOP includes from how to generate finance & where to utilize it. The primary focus of BOP financial system is on automating processes within the bank and to develop robust databases that will provide a ‘single source of truth’ for all internal and external exporting reporting. These databases will form the foundation on which other applications will be built.

3.4.1    Report of Financial Statements

For obtaining credit, party has to submit the last two to five years Balance Sheet and Profit & Loss Statement (Income Statement) duly attested to authorized auditors. It is preferred that the statements should be properly prepared and audited by Chartered Accountants that give the true picture of the business. But in some cases as I observed in BOP most of the clients who lie in the category of Consumer Banking Client don’t have their Financial Statements.
            In Such case BOP has to prepare the financial statement on the behalf of customer and it is mentioned in other relative documents that the financials submitted are self / un-audited. There is a high percentage of risk involved in it.

3.4.2    Comparative Statement of Financial Conditions      

This form is in tabular form and as the name indicates it helps in analyzing the financial condition of the firm from all perspectives. In this form bank has to do the RATIO ANALYSIS of the financial statements submitted.
All the analysis that is covered by this form is described below:
  1. Liquidity Analysis
  2. Activity Analysis
  3. Profitability Analysis
  4. Debt Analysis
  5. Vertical and Horizontal Assessment of Profit & Loss Statement
  6. Vertical and Horizontal Analysis of Balance Sheet

3.4.3    Use of Electronic Data In Decision Making

In BOP, to record the financial data, they have designed special software, which fulfill the entire accounting requirement according to international standard. The software used by the BOP is “SPARC”.
The software being used by BOP is termed as BS i.e. Banking System. The network used by the BOP is LAN (Local area network) while other branches are also using WAN (wide area network). In addition to this signature verification software is there, online report browser is there, exchange server software etc.  All the transactions occur through this system.

3.5     Sources of Funds

Funds are the main element for carrying out the operations in any business concern. Its importance remains evident in the banking sector as well. The following are the main sources of funds for BOP.
As on 31st December                                                                                        Rs in ‘000                               
2011
2012
2013
2014
2015
Capital Resources
10,324,890
11,071,717
13,884,373
17,364,031
21,668,270
Deposits
138,859,857
158,263,495
185,071,502
230,256,627
289,226,299
Advances
87,043,273
72,808,106
100,170,415
146,249,184
204,810,470
Investments
31,516,328
69,244,328
56,516,760
54,953,728
63,026,944
Source: Annual report of BOP

3.6     Generation of Funds

Deposits act as a backbone of bank. It is the lifeblood of every bank. These deposits are source of generating funds for the bank and for the general public to meet the financial needs. The bank accepts the deposits at a low rate of interest and lends it at higher rate of interest, the difference between the lending and accepting rate is the source of income for the bank. Profitability of BOP for the last five years is
As on 31st December                                                                                                          Rs in ‘000
2015
2014
2013
2012
2011
Profit after taxation
5,949,32
3,701,544
2,635,618
667,092
507,058
Source: Annual report of BOP
Comments:   
Profit after tax has been derived from the annual of BOP of previous years. In the above mentioned figures the profit after tax has been continuously increased from 2011 to 2015. It shows that the assets were properly used to generate main element like profit after tax. Investments has earned according to the market situation. In result the earning per share and dividend per share both increased.

3.7     Critical Analysis of the Theoretical Concept Relating to Practical Experiences

To observe that whether the techniques that we read in the books are being used practically or not. It is because sometimes, it is heard that there is a difference between theory and practice. But I personally believe that it cannot be true. Theory is based on practical experiences and observation s of the writer.
So I think that if there is really a difference between bookish theories and the practices in an organization it may be because there are some deficiencies in that particular organization that was my objective of specially studying the Finance Department of BOP and it is also because my specialization is in Finance.
Theoretical concepts which vary from my practical experiences are following.
·         At least 24 hour’s login transaction detail update in uni-bank.
·         Critical failures in electronic transaction system.
·         To maintain clients, violaty basic banking practices e.g.
·         Acceptance of cash beyond banking hours.
·         Issuing of instruments / honoring   of instruments beyond time / office hours.

 

Chapter 4                    

Analysis

4.1     Financial Analysis:

Financial Analysis is a process which involves reclassification and summarization of information through the establishment of ratios and trends. Financial analysis involves the use of various financial statements

4.2     Financial Statements:

Financial statements are like a perfume to be sniffed but not swallowed”
These statements do several things.

4.3     Balance Sheet

 Balance sheet represents a snapshot of the firm’s financial position at moment in time. It summarizes the assets, liabilities and owner equity of a business at a moment in time, usually the end of a year or a quarter.
Total assets    =    Total liabilities + Owner equity

4.4     Income Statement

 Income statement (Profit & Loss Statement) depicts a summary of the firm’s profitability over time. It summarizes the revenues and expenses of the firm over a particular period of time, again usually a year or a quarter ending with net income or loss for the period.

4.5     The Objectives of Financial Statement Analysis:

 The overall objective of financial statement analysis is the examination of a firm’s financial position and returns in relation to risk. This must be done with a view to forecasting the firm’s future prospective.

 

4.6     Caution about Ratio Analysis

Before discussing ratios, we should consider the following cautions:
·         A single ratio does not provide sufficient information from which to judge the overall performance of the firm. Only when a group of ratios is used can reasonable judgment be made. However, if an analysis is concerned only with certain aspects of a firm’s financial position, one or two ratios may be sufficient.
·         The financial statement being compared should be dated at the same point in time during the year. If they are not, the effects of seasonally may produce erroneous Conclusions and decisions.
·         It is preferable to use audited financial statement for ratio analysis. If the statement has not been audited, the data contained in them may not reflect the firm’s true financial condition.
·         The financial data being compared should have been developed in the same way. The use of differing accounting treatments especially relative to inventory and depreciation can distort the result of ratio analysis, regardless of whether cross-sectional or time series analysis is used.
·         When the ratios of the firm are compared with those of another or with those of the firm itself over time, results can be distorted due to inflation.

 

4.7     Financial Analysis

Five Years Balance Sheet

PARAMETERS

VALUES

2011
2012
2013
2014
2015
ASSETS
(RUPEES IN THOUSAND)
Cash and balances with treasury banks
6678026
8762866
11766925
14879230
13356055
Balances with other banks
2650166
4847899
5550148
7333002
3497054
Lendings to financial institutions
5770842
2324839
10172242
8392950
14444143
Investments
22104425
17239156
25708194
28625915
39431005
Advances
44777538
69938041
85976895
99179372
100780162
Operating Fixed Assets
1979919
2595023
3192862
3810331
5128428
Deferred Tax Assets
Other Assets
1425986
1459716
2732641
3812788
5535038

Total Assets

85386902
107164540
145099907
166033588
182171885

LIABILITIES

(RUPEES IN THOUSAND)
Bills Payable
973703
1227093
1315680
1839077
2627051
Borrowings
15903055
13781555
10562338
14964089
17553525
Deposits and other Accounts
61656607
83318795
118794690
131839283
143036707
Sub-coordinated Loans
1000000
2999700
2998500
2997300
Liabilities against assets subject to Finance Lease
37350
14159
1459
Deferred Tax Liabilities
806753
526865
567217
736298
471519
Other Liabilities
962592
1282981
2045340
2603113
3219796

Total Liabilities

80340060
101151448
136512477
154980358
169905898

Owner’s Equity

(RUPEES IN THOUSAND)
Share Capital
1141680
1255848
1507018
2011333
3006499
Reserves
2759599
4317301
4470530
5814754
6948336
Unappropriated Profit
1617597
1799979
2144810
Surplus on revaluation of assets – Net of Tax
1145563
442944
1218338
1434164
166342
Total Owner’s Equity
5046842
6016093
8587430
11053230
12265987

 

85386902
107167540
145099907
166033588
182171885
Data Source BOP Annual Report.
                                                        

 

FIVE YEARS INCOME STATEMENT

PARAMETERS

VALUES

2011
2012
2013
2014
2015
Mark-up / Return/ Interest earned
4073715
4487206
8780698
12596921
15143241
Mark-up / return / interest expensed
1379609
1117206
4278374
6977313
8685624
Net Mark-up / interest income
2694106
3370000
4502324
5619608
6457617
Provision against non-performing loans and advances
308528
277398
638547
1128137
3920240
Provision for Impairment in the value of investments
38066
(36555)
376
1501
Bad debts written off directly
7
308528
315471
601992
1128513
3921741
Net mark-up / interest income after provisions
2385578
3054529
3900332
4491095
2535876
Non mark-up / interest income
Fee, commission and brokerage income
524775
649988
838561
1013660
1072868
Dividend Income
37658
26318
51143
109326
137079
Income from dealing in foreign currencies
112808
180992
356218
584344
655761
Gain on sale of securities – net
100407
112474
2361251
Unrealized loss on revaluation of investments
(582)
(2308)
1728
Other Income
278512
779230
206819
321758
336809
Total non-mark-up / interest income
953753
1633528
1552566
2139254
4565796
3339331
4688057
5452898
6630349
7101672
Non Mark-up / Interest Expense
Administrative expenses
1436304
1845179
2591985
3277353
4789536
Other provisions/ write offs
Other charges
1227
138
1832
6141
12051
Total non-markup / interest expenses
1437531
1845317
2593817
3283494
4801587

 

1901800
2842740
2859081
3346855
2299785

Extra ordinary / Unusual items

Profit Before Taxation

1901800
2842740
2859081
3346855
2299785
Taxation –Current
873639
876089
828774
983875
98535
– Prior Years
(188247)
(233950)
– Deffered
(74904)
43611
196558
113006
(245812)
798735
919700
837085
1096881
(381227)

Profit After Taxation

1103065
1923040
2021996
2249974
2681012
Unappropriated profit brought forward
1538432
1617597
1799979
Profit available for appropriation
1103065
1923040
3560428
3867571
4480991
Data Source BOP Annual Report.

 

4.8     Ratio Analysis

“Ratio analysis is changing amount comparisons to ratios and then comparing those ratios to a known standard.”
When analyzing financial statement, it is best to reduce amount comparisons to percentages or ratios so that it has an easy way to judge those comparisons and if it compares those ratio results with what it knows to be good, fair or bad, it has a way of determining the health of a business.
To evaluate a firm’s financial condition and performance, the financial analyst needs to perform “checkups” on various aspects of a firm’s financial health. A tool frequently used during these checkups is a Financial Ratio “which relates two pieces of financial data by dividing one quantity by the other.”
It calculates ratios because in this way it gets a comparison that may prove more useful than the raw numbers by themselves.

4.8.1  Ratios To Determine Strength & Weaknesses

            Everyone in the business of analyzing financial statements has a few favorite ratios they utilize when determining the strengths or weaknesses of a specific financial statement. The ratios that are used could change depending upon the industry the business is in, the size of the business, the accounting method that is used by the business and the amount of the credit desired and how healthy the company is.
            If you are dealing with a high risk business, you will probably want to use more ratios than if you were dealing with a healthy, low risk business. The Ratio analysis of the BOP for the five years from 2011 to 2015 years is given below.

 

Liquidity Ratio

Current Ratio
Current assets divided by current liabilities. It shows a firms ability to cover its current liabilities with its current assets. Liquidity ratios measure a firm’s ability to meet short-term obligations and pay back the contractual obligations on the due date.
Current ratio = Current assets / Current liabilities
111, 855,137  /  148, 729,423
0.7520
Acid-Test Ratio
Current assets less inventories divided by current liabilities. It shows a firm’s ability to meet current ability to meet current liabilities with its most liquid asset. This ratio serves as a supplement to the current ratio in analyzing liquidity. This ratio is the same as the current ratio except that it excludes inventories—presumably the least liquid portion of current assets from the numerator.
Acid-test ratio = Current assets – Inventories / Current liabilities
Liquidity Ratio
2011
2012
2013
2014
2015
Calculation
9081772/8732425
104293815/99327443
140356028/133672408
159222996/151640949
176187458/166214583
Current ratio
1.04
1.05
1.05
1.05
1.06
Acid-test ratio
1.04
1.05
1.05
1.05
1.06
BOP’s current ratio for the year 2011 is 1.04 and for the year 2012 is 1.05, which shows the increase of 0.01. It means the organization is going towards in profitable direction. The current ratio of five years shows that the organization in stable position. Quick ratio/Acid test ratio is found by dividing the most liquid current assets (cash, marketable securities and accounts receivable) by current liabilities.
For BOP this ratio is consistent throughout the years. The declining ratio might be a sign of a deteriorating financial condition of the company. An improving ratio might indicate an improving financial situation. 

 

Leverage Ratio

Debit-to-Equity Ratio
The debt-to-equity ratio is computed by simply dividing the total debt of the firm (including current liabilities) by its shareholders’ equity. The lower the ratio, the higher the level of the firm’s financing that is being provided by shareholders and the larger the creditor cushion (margin of protection) in the event of shrinking asset values or outright losses.
Debit-to-Equity ratio = Total debt / Shareholders’ equity
Leverage Ratio
2011
2012
2013
2014
2015
Calculation
72371714/5046842
9210590/6016093
121082763/8587430
158834915/11053230
180677988/12265987
Debit-to-Equity Ratio
14.34
14.95
14.10
14.37
14.73
Leverage ratio follows debt/equity ratio and debt/total asset ratio. Total debts are equal to current liability + long term debt. The debt/equity ration compares total liabilities/ total equities. The debt/equity ratio in this case for the year 2011 is 14.34 and for the year 2012 is 14.95, which is slightly increased. In 2013, 14.10 which is deteriorated 0.85 from 2012. In 2014, 2015 that was 14.37 &14.73 which show the gradual increase in Debit-to-Equity Ratio. These all changes are due to increase & decrease in total debts in every year but the total equities of the BOP show the constant growth The debt /equity ratio is a significant measure of solvency.
Debit-to-Total-Asset Ratio
This ratio is derived by dividing a firm’s total debt by its total assets. This ratio serves a similar purpose to the debt-to-equity ratio. It highlights the relative importance of debt financing to the firm by showing the percentage of the firm’s assets that are supported by debt financing.
  Debt-to-Total-Asset ratio = Total debt / Total assets
Leverage Ratio
2011
2012
2013
2014
2015
Calculation
72371714/8514318
9210590/10233989
121082763/13453640
158834915/174543862
180677988/198547240
Debit/Total Asset Ratio
0.85
0.90
0.90
0.91
0.91
In 2011, the debt/total asset ratio is 0.85 which is slightly increased 0.90 in 2012 due to increase in total debts. But from 2012-2015 that’s remain same which shows the stability of the organization and also show the constant growth of total debts and total assets in every year.

Long-term Debt-to-Total Capitalization Ratio

This ratio tells the relative importance of long-term debt to the capital structure (long-term financing) of the firm. Where total capitalization represents all long-term debt and shareholders’ equity. 
Long-term debt-to-Total capitalization = Long-term debt / Total capitalization
Leverage Ratio
2011
2012
2013
2014
2015
Calculation
100756544/85386902
78232304/107167540
4062797/145099907
34867053/166033588
36434377/182171885
Long-term Debt / Total Capitalization Ratio
1.18
0.73
0.28
0.21
0.20
This ratio is constantly decreasing every year which is the great achievement for BOP and that’s just all because BOP adopting that policies which reduces the long term debts every year.  In 2015 BOP liabilities against subject to finance lease reached at 0 that’s why Long-term Debt-to-Total Capitalization Ratio is 0 in 2015.
Equity Capital-to-Total Assets
Equity capital to total assets is a common measure used to analyze capital adequacy of a bank. This ownership provides the cushion against the risk of using debt and leverages.
Equity Capital-to-Total Assets = Shareholders Equity / Total Assets
Leverage Ratio
2011
2012
2013
2014
2015
Calculation
5046842/85386902
6016093/107167540
8587430/145099907
11053230/166033588
12265987/182171885
Equity Capital-to-Total Assets
0.059
0.056
0.059
0.067
0.067
In 2011 Equity to Capitalization Ratio is 0.059 which is gradually changed in 2012, 2013 as 0.056 & 0.59 but in 2014, 2015 it is reached at 0.067 & 0.067. This reduction in ratio is very minor and overall show the stability of the organization.  The higher the ratio then more cushions is there and lower cushion with lower ratio.

Rate Paid on Funds:

The Rate Paid on Funds is determined by dividing total interest expense by total earning assets. This indicates what percentage or rate of interest is paid from assets.  This figure is determined as follows:
Rate Paid on Funds = Total Interest Expense / Total Earning Assets
2011
2012
2013
2014
2015
Calculation
1437531/1671548
1845317/2599000
2593817/4550556
3283494/5863380
4801587/1143250
Rate Paid on Funds
0.86
0.71
0.57
0.56
0.42
This ratio is constantly decreasing every year as shown in the table which is very good for the organization. This rate should be lower means more assets are from creditors’ side if rate is higher and there is less owner participation and less deposits means the bank is not reputed and efficient one. So this ratio should be lower.
Net Profit/ (Loss) / Advances Ratio
This ratio is determined as follows
Net Profit/ (Loss) / Advances
2011
2012
2013
2014
2015
Calculation
1103065/44777538
1923040/69938041
2021996/85976895
2249974/99179372
2681012/100780162
Net Profit/(Loss) / Advances
0.025
0.027
0.024
0.0023
0.027
This ratio should be higher, higher the ratio shows the improvement of business of the organization. In 2011 this ratio is critical (0.025) but from 2012 this ratio is constantly changes. In 2013 it is 0.024 decreased from 2014 but in 2015 it is 0.023 which shows that organization is overall improving.

Income / Expenditure Ratio

This figure is determined as follows
2011
2012
2013
2014
2015
Calculation
3339331/1901800
4688057/2842740
5452898/2859081
6630349/3346855
7101672/2299785
Income / Expenditure
1.76
1.65
1.91
1.98
3.09
Income of the BOP is increasing comparatively more than the expenses. That’s why this ratio is increasing every year which is very good because it shows the profitability of the organization.

 

4.9     Horizontal Analysis

 “An analysis of percentage financial statements where all balance sheet or income statement figures for a base year equal 100.0(percent) and subsequent financial statement items are expressed as percentage of their values in the base year.”
The horizontal analysis of income statement gives us the information on the magnitude of absolute changes in profit and expenses. The horizontal analysis of income statement gives the same picture as the vertical analysis of income statement, namely, fluctuating behavior. But the sharp improvement in profitability is easily distinguished

PARAMETERS

VALUES

2011
2012
2013
2014
2015
ASSETS
( VALUES   IN   % )
Cash and balances with treasury banks
100
131.2
176.2
222.8
200
Balances with other banks
100
182.9
209.4
276.6
131.9
Lendings to financial institutions
100
40.2
176.2
145.4
250
Investments
100
77.9
116.3
129.8
178.3
Advances
100
156.1
192
221.4
225
Operating Fixed Assets
100
131
161.2
192.4
259
Deferred Tax Assets
Other Assets
100
102.3
191.6
267.3
388.1

TOTAL ASSETS

100
125.5
169.6
194.4
213.3

LIABILITIES

Bills Payable
100
126
135.1
188.8
269
Borrowings
100
86.6
66.4
94.0
110
Deposits and other Accounts
100
135.1
192.6
213
231
Sub-coordinated Loans
100
Liabilities against assets subject to Finance Lease
100
37.9
3.9
Deferred Tax Liabilities
100
65.3
70.3
91.2
58.4
Other Liabilities
100
133
212
270
334
TOTAL LIABILITIES
100
126
169.9
292
211.4

Owner’s Equity

Share Capital
100
110
132
175.5
263.3
Reserves
100
156.4
161.9
210.7
251.7
Unappropriated Profit
100
Surplus on revaluation of assets – Net of Tax
100
38.6
106.3
125.1
14.5
Total Owner’s Equity
100
119.2
170.1
219
243

 

100
125.5
169.9
194.4
213.3
This technique is also known as comparative analysis. It is conducted by setting consecutive balance sheet, income statement or statement of cash flow side-by-side and reviewing changes in individual categories on a year-to-year or multiyear basis. The most important item revealed by Comparative financial statement analysis is trend. A comparison of statements over several years reveals direction, speed and extent of a trend.

4.9.1  Analysis of Balance Sheet

 In balance sheet, management views the three major aspects of the organization.
Ø  Assets
Ø  Liabilities
Ø  Equities
Assets
The Assets of the Bank of Punjab balance sheet show the growth every year. In Balance Sheet Cash and balance with treasury banks & Operating fixed asset increase in every year. Cash and balance with treasury banks in 2011 is 131.2% and in 2013 that is 176.2% which is 45% increased in 2013. In 2014 that is 222.8% that was also increased from the previous year. In 2015 that was 200%, which was 22.8%, decreased as compare to 2014, that means that management is not utilizing the resources efficiently & effectively.
Operating fixed asset in 2012 is 131%, that is 31% increase from 2011 and in, 2013, 2014, 2015 that is 161.2%, 192.4%, and  259% that  shows the gradual increase. 
Liabilities
 
As the asset of the Bank of Punjab are increasing and decreasing every year, liabilities at the same time also increasing and decreasing.
Bills payable in 2011 is 37.1% and in 2012 that is 46.7% which is 9.6% greater from 2011. In 2013 it reached to 50.1% and in 2014 it reached 70%. In 2015 it also increased.
In the borrowings in 2012 borrowings from financial institutions is 126% that is 26% increase as compare to 2011 and in 2012 that is 135.1%, in 2014 it reached 188.8%, and 269%, in 2015 it also increase that is too much. This means that management is not utilizing the resources efficiently & effectively
Deferred liabilities is constantly increased  from 2012 to 2014 and reached 91.2% in 2014. But In 2015 it is decreasing as compare to 2014. As it increased from 2012 to 2014 that is not good management of the organization needs to reduce there deferred liabilities. But in 2015 and reached to 58.4% that is good for the bank.
Comments
Cash and cash with other banks has decreasing pattern in 2015 and is increased in 2011 to 2014, it means that the deposits are lass as compared to previous years and ultimately interest earned in terms of revenue is less as compared to previous years. BANK OF PUNJAB has increased its total assets from 2011 to 2015 that is a positive factor. Liabilities of BOP have increased from year 2011 to 2015 of approximately 100% that shows burden of debt on bank. Surplus on revaluation of assets gives additional gain to BOP and increases the value of assets.

 

4.9.2  Analysis of Income Statement        

Horizontal Analysis (Income Statement)

PARAMETERS

 

VALUES

                               ( VALUES IN % )

 

2011

2012

2013

2014

2015

Mark-up / Return/ Interest earned

100

110.2

215.5

309.2

371.7

Mark-up / return / interest expensed

100

64.2

310.1

 

505.7

629.6

Net Mark-up / interest income

       100

125.1

167.1

208.6

239.7

Provision against non-performing loans and advances

100

89.9

206.97

365.7

1270.6

Provision for Impairment in the value of investments

100

Bad debts written off directly

100

 

100

102.3

195.1

365.8

1271.1

Net mark-up / interest income after provisions

100

128

163.5

188.3

106.3

Non mark-up / interest income

 

Fee, commission and brokerage income

100

123.9

159.8

193.2

204.4

Dividend Income

100

69.9

135.8

290.3

364

Income from dealing in foreign currencies

100

160.4

315.8

517.99

581.3

Gain on sale of securities – net

100

Unrealized loss on revaluation of investments

100

Other Income

100

278.7

74

115.5

120.9

Total non-mark-up / interest income

100

171.3

162.8

224.3

478.7

 

100

140.4

163.3

198.6

212.7

Non Mark-up / Interest Expense

Administrative expenses

100

128.5

180.5

228.2

333.5

Other provisions/ write offs

100

Other charges

100

109

149

500.4

982.2

Total non-markup / interest expenses

100

128.4

180.4

228.4

334.

 

100

149.5

150.3

175.98

120.9

Extra ordinary / Unusual items

100

Profit Before Taxation

100

149.5

150.3

175.98

120.9

Taxation –Current

100

100.3

94.9

112.6

12.3

– Prior Years

100

– Deffered

100

-58.2

-262.4

-150.9

328.2

 

100

115.1

104.8

137.3

-47.7

Profit After Taxation

100

174.3

183.3

203.97

243.1

Unappropriated profit brought forward

100

Profit available for appropriation

100

174.3

322.8

350.6

 

406.2

In horizontal analysis of income statement Net mark up/Interest income is constantly increasing in 2012, 2013, 2014 as 128%, 163.5%, 188.3%.  In 2014 mark-up / non interest income recorded an increase of 38% over last year. Analysis of components of non mark-up / non interest income reveals that ‘fee, commission and brokerage income’ increased by 21% benefited by the substantial increase in foreign trade and guarantees business and overall increase in banking operations, while income from dealing in foreign currencies increased by significant 64% over the previous year. But in 2015 it decreased and reached to 106.3, which is not good and show that how much Bank of Punjab is improving with every year. In case with items of Non mark up/ Interest income. Fee, Commission and brokerage income, Dividend Income, Income from dealing in foreign currencies, other income is increasing constantly every year. 

 

4.10   Vertical Analysis

An analysis of percentage financial statements where all balance sheet items are divided by total assets and all income statement items are divided by net sales or revenues.

4.10.1  Vertical Financial Statement Analysis

In vertical financial statement analysis, the various components of balance sheet express as the percentages of the total asset of the company. This can be done for the income statement, but here items are related to net sales. The gross and net profit margins, taken up earlier, are examples of this type of expression, and the procedure can be extended to include all the items on the income statement.
The expression of individual financial statement items as percentages of totals helps the analyst to spot trends with respect to the relative importance of these items over time. In the common size income statement, turnover is expressed as 100% and every item in the income statement is expressed as a percentage of turnovers (sales or total incomes in case of banks).

4.10.2  Vertical Analysis of Balance Sheet

PARAMETERS

VALUES

2011
2012
2013
2014
2015
ASSETS
(RUPEES IN THOUSAND)
Cash and balances with treasury banks
7.82
8.17
8.1
8.96
7.3
Balances with other banks
3.1
4.52
3.82
4.41
1.91
Lendings to financial institutions
6.7
2.16
7.01
5.05
7.9
Investments
25.8
16.0
17.7
17.2
21.6
Advances
52.4
65.2
59.2
59.7
55.3
Operating Fixed Assets
2.31
2.42
2.2
2.29
2.8
Deferred Tax Assets
Other Assets
1.67
1.36
1.88
2.29
3.03

LIABILITIES

Bills Payable
1.14
1.14
0.9
1.10
1.4
Borrowings
18.6
12.8
7.27
9.0
9.6
Deposits and other Accounts
72.2
77.7
81.8
79.4
78.5
Sub-coordinated Loans
0.93
2.0
1.8
1.64
Liabilities against assets subject to Finance Lease
0.04
0.01
0.00001
Deferred Tax Liabilities
0.94
0.49
0.39
0.44
0.25
Other Liabilities
1.12
1.19
1.4
1.56
1.7

Owner’s Equity

Share Capital
1.33
1.17
1.03
1.2
1.6
Reserves
3.23
4.0
3.0
3.5
3.8
Unappropriated Profit
13.10
1.0
1.1
Surplus on revaluation of assets – Net of Tax
1. 3
0.41
0.83
0.86
0.09
In vertical financial statement analysis, the various components of balance sheet  express as the percentages of the total asset of the company. This can be done for the income statement, but here items are related to net sales.In balance sheet, management view the three major aspects of the organization.
·         Assets
·         Liabilities
·         Equities

4.10.3  Vertical Analysis (Income Statement)

PARAMETERS

VALUES

                               (RUPEES IN THOUSAND)
2011
2012
2013
2014
2015
Mark-up / Return/ Interest earned
121.99
95.7
161
189.98
213.2
Mark-up / return / interest expensed
41.3
23.83
78.5
105.2
122.3
Net Mark-up / interest income
80.68
71.88
82.6
84.76
90.9
Provision against non-performing loans and advances
9.24
5.92
11.7
17.01
55.2
Provision for Impairment in the value of investments
0.81
-0.67
.0057
.021
Bad debts written off directly
.00015
9.24
6.73
11.04
17.02
55.22
Net mark-up / interest income after provisions
71.4
65.16
71.53
67.7
35.71
Non mark-up / interest income
Fee, commission and brokerage income
15.7
13.9
15.4
15.3
15.1
Dividend Income
1.23
0.56
0.94
1.65
1.93
Income from dealing in foreign currencies
3.38
3.86
6.53
8.81
9.23
Gain on sale of securities – net
1.84
1.7
33.25
Unrealized loss on revaluation of investments
-0.011
-0.035
0.024
Other Income
8.34
16.56
3.79
4.85
4.74
Total non-mark-up / interest income
28.6
34.84
28.47
32.26
64.3
Non Markup / Interest Expense
Administrative expenses
43.01
39.36
47.53
49.43
67.44
Other provisions/ write offs
Other charges
0.037
0.0029
0.336
0.093
0.17
Total non-markup / interest expenses
43.05
39.36
47.57
49.5
67.6

 

56.95
60.64
52.4
5048
32.38

Extra ordinary / Unusual items

Profit Before Taxation

56.95
60.64
52.4
50.48
32.38
Taxation –Current
26.16
18.69
15.2
14.8
1.387
– Prior Years
-3.45
-3.29
– Deffered
-2.24
0.93
3.60
17.04
-3.46
23.92
19.62
15.35
16.54
-5.37

Profit After Taxation

33.03
41.02
37.1
33.9
37.75
Unappropriated profit brought forward
28.21
24.4
25.35
Profit available for appropriation
33.03
41.02
65.29
58.33
63.1
In vertical analysis of income statement Net mark up/Interest income is only decreasing in 2010. Otherwise it is continuously increasing every year. In 2011 it is 107.28%, which is 112.13% in 2012. It is decrease in 2013 and reached 110.32%  & in 2014 & 2015 it is reached at 115.43% & 125.12%, which is very good, and show that how much Bank of Punjab is improving with every year.

4.11   Findings on the Basis of Financial Analysis

On the basis of analysis which have been done there are following findings
1          Balance sheet shows that deposits are increasing as well as advances are also increasing so expenses are increasing.
1.                  Management is not too efficient to control the expenses.
2.                  As we see that in vertical analyses of income statement interest incomes are increasing and interest expenses are decreasing but overall administrative expenses are increasing.
3.                  Another problem is that every year the amount of cash is decreasing as shown in the vertical analyses of balance sheet.

4.12   SWOT Analysis

SWOT analysis is an acronym that stands for strengths, weakness, opportunities, and threats SWOT analysis is careful evaluation of an organization’s internal strengths and weakness as well as its environment opportunities and threats.
“SWOT analysis is a situational which includes strengths, weaknesses, opportunities and threats that affect organizational performance.”
“The overall evaluation of a company strengths, weaknesses, opportunities and threats is called SWOT analysis.” 
In SWOT analysis the best strategies accomplish an organization’s mission by:
1.   Exploiting an organizations opportunities and strength.
2.   Neutralizing it threats.
3.   Avoiding or correcting its weakness.
SWOT analysis is one of the most important steps in formulating strategy using the organization mission as a context; managers assess internal strengths distinctive competencies and weakness and external opportunities and threats. The goal is to then develop good strategies and exploit opportunities and strengths neutralize threats and avoid weaknesses.
Internship Report On The Bank of Punjab

4.12.1  Strengths

·         The Bank officers of BOP are considered as one of the most able professionals in the banking world (some belong to BCCI). However, they have added some local flavour in accordance with their targeted segmented. In my observation that they interact with their clients as if they are their personal friends and discuss about their problems as their own.
·         As a result of the compassionate and personalized services of the officers, the clients’ perception for BOP is very high. They have trust and feel themselves to be secure while dealing with BOP.
·         BOP has opened all its branches at commercial areas so that the customers or clients face no problems in reaching to the bank. For example, Ali Pur Branch is being situated in business and commercial hub of Multan as big volume in trade.
·         BOP has got a reliable and easy to use internal computer system. Every information regarding the transactions in customers’ deposits has been computerized. Data are properly maintained.

4.12.2  Weaknesses

·         Lack of proper internal controls is one of the major weaknesses of BOP. It is also pointed by the auditor in his review.
·         BOP has formulized a lot of products and services for its customers, even more than other commercial banks, but any advertisement on electronic media has not been seen.
·         I observed during my internship that some of the employees were burdened with over work. So I think that the work should be distributed according to their post and capabilities.

4.12.3  Opportunities

·         Satisfy dynamic consumer needs, BOP has made significant in roads in its entire service spectrum. A lot of products have been introduced especially in Retail Banking (Agriculture side) and people are increasingly becoming loyal to the bank and because of feasible transactions. Optimum pricing and branding strategies of the bank are helping to make customer feel secure and convenient.
·         All the opportunities of the 21st century are to be availed in the information technology. Information technology is the future of this dynamic world. Therefore BOP should emphasize much on IT, especially on E-Banking. Bank can design a universal account like other foreign banks, to enhance online facilities.

4.12.4  Threats

·         Despite the difficult circumstances that confronted the banking sector in particular and the country in general, BOP has been still highly profitable.
·         But, the facts can’t be denied and there might be an adverse impact of such situation.
·         BOP is facing a strong competition by its competitors, Business of all these Banks are growing at very high pace.

4.13   Pest Analysis

PEST analysis of any industry investigates the important factors that affect  the  industry and  influence  the companies operating in  the sector. PEST stands  for Political, Economic, Social and Technological analysis. The PEST Analysis is a tool to analyze the forces that drive the  industry and how those factors can influence the industry.
Oval:   Organization
Text Box: POLITICAL  ●GOVERNMENT POLICY & BUDGECT • BUDJECT MEASURES • MONATORY    • PO • LICY • FDI LIMIT Text Box: SOCIOCULTURAL  • CHANGES IN LIFE STYLE • LITERACY RATE • DEMOGRAPHIC OF LARGE POPULATION • SHIFT TOWARDS THE NUCLEAR FAMILY

4.13.1 Political Factors
Government policies affect the banking sector. Sometimes looking into the political advantage of a particular party, the Government declares some measures to their benefits like waiver of short-term agricultural loans, to attract the farmer’s votes. By doing so the profits of the bank get affected. Various banks in the cooperative sector are open and run by the politicians. They exploit these banks for their benefits. Sometimes the government appoints various chairmen of the banks. Various policies are framed by the SBP looking at the present situation of the country for better control over the banks
Focus On Regulations of Government
Government affects the performance of banking sector most by legislature and framing policy .government through its budget affects the banking activities securitization  act has given more power to banking sector against defaulting borrowers.
Monetary Policy
Bank Rate: The Bank Rate has been retained unchanged
Repo Rate  It has been reduced under the Liquidity Adjustment Facility (LAF)
Reverse Repo Rate : It has been reduced under LAF by 25 basis points from 3.5% to 3.25% with immediate effect. RBI has retained the option to conduct overnight or longer term repo/reverse repo under the LAF depending on market conditions and other relevant factors.
FDI Limit
The move to increase Foreign Direct Investment FDI limits to 49 percent from 20 percent during the first quarter of this fiscal came as a welcome announcement to foreign players wanting to get a foot hold in the Indian Markets by investing in willing Indian partners who are starved of net worth to meet CAR norms. Ceiling for FII investment in companies was also increased from 24.0 percent to 49.0 percent and have been included within the ambit of FDI investment

4.13.2         Economic Factors

Banking is as old as authentic history and the modern commercial banking are traceable to ancient times., banking has existed in one form or the other from time to time. Every year SBP declares its 6 monthly policy and accordingly the various measures and rates are implemented which has an impact on the banking sector. Also the Union budget affects the banking sector to boost the economy by giving certain concessions or facilities. If in the Budget savings are encouraged, then more deposits will be attracted towards the banks and in turn they can lend more money to the agricultural sector and industrial sector, therefore, booming the economy. If the FDI limits are relaxed, then more FDI are brought in India through banking channels
Growing Economy / GDPIt is great news that today the service sector is contributing more than half of the Indian GDP. It takes PAKISTAN one step closer to the developed economies of the world. Earlier it was agriculture which mainly contributed to the GDP. The Pakistani government is still looking up to improve the GDP of the country and so several steps have been taken to boost the economy. Policies of FDI
Low Interest Rates
SBP controls the Interest rate, which is based on several monetary policies. Recently SBP has reduced the interest rate which stimulates the growth rate of banking industry. Call money rates (borrowing & lending) were in the range of 1.50/3.47 per cent as compared with 5.25/11.00 per cent on the corresponding date of last year
Inflation Rates
Inflation represents a rise in general level of prices of goods and services over a period of time. It leads to erosion in the purchasing power of money. Resultantly, each unit of currency buys fewer goods and services.
Different fiscal and monetary policies have curbed the Inflation rate. To fight against the slowdown of the Economy, Government of Pakistan & SBP took many fiscal as well as monetary actions. Clubbed with fiscal & monetary actions, decreasing commodity prices, decreasing crude prices and lowering interest rate, we expect that Indian Economy could again register a robust growth rate in the year 2013-14

4.13.3         Socio Cultural Factors

Socio culture factors also affect the business. They show in which people behave in country. Socio-cultural factors like taboos, customs, traditions, tastes, preferences, buying and consumption habit of people, their language, beliefs and values affect the business. Banking industry is also operates under this social environment and it is also affect by this factor.
These factor are changing continuously people’s life style, their behavior, consumption pattern etc. is changing and also creating opportunities and threat for banking industry. There are some socio-culture factors that affect banking in India have been analyzed below.
Shift towards Nuclear Family
Attitude of people of Pakistan is changing. Now, younger generation wants to remain separate from their parents after they get married. Joint families are breaking up. There are many reasons behind that. But banking sector is positively affected by this trend. A family need home consumer durables like freeze, washing machine, television, bike, car, etc. so, they demand for these products and borrow from banks. Recently there is boost in housing finance and vehicle loans. As they do not have money they go for installments. So, banks satisfy nuclear families wants.
Change In Life Style
Life style of Pakistan is changing rapidly. They are demanding high class products. They have become more advanced. People want everything car, mobile, etc.. what their fore father had dreamed for. Now teenagers also have mobile and vehicle. Even middle class people also want to have well furnished home, television, mobile, vehicle and this has opened opportunities for banking sector to tap this change. Everything is available so it has become easy to purchase anything if you do not have lump sum.
Population
Increase in population is one of the important factor, which affect the private sector banks. Banks would open their branches after looking into the population demographics of the area. Percentage of deposit in any branches of banks depends upon the population demographic of that area. About 70% of population is below 35 years of age. They are in the prime earning stage and this increase the earning of the banks. Deposits showed a subdued growth during 2004-05.Income distributions also affects the operations and overall business of private sector banks.
Literacy Rate
Literacy rate in Pakistan is very low compared to developed countries. Illiterate people hesitate to transact with banks. So, this impacts negatively on banks. But there is positive side of this as well i.e. illiterate people trust more on banks to deposit their money; they do not have market information. Opportunities in stocks or mutual funds. So, they look bank as their sole and safe alternative

4.13.4         Technological Factors

Technology in Banks
Technology plays a very important role in bank’s internal control mechanisms as well as services offered by them. It has in fact given new dimensions to the banks as well as services that they cater to and the banks are enthusiastically adopting new technological innovations for devising new products and services.
ATM
The latest developments in terms of technology in computer and telecommunication have encouraged the bankers to change the concept of branch banking to anywhere banking. The use of ATM and Internet banking has allowed ‘anytime, anywhere banking’ facilities. Automatic voice recorders now answer simple queries, currency accounting machines makes the job easier and self-service counters are now encouraged.
Credit card facility has encouraged an era of cashless society. Today MasterCard and Visa card are the two most popular cards used world over. The banks have now started issuing smartcards or debit cards to be used for making payments. These are also called as electronic purse. Some of the banks have also started home banking through telecommunication facilities and computer technology by using terminals installed at customers home and they can make the balance inquiry, get the statement of accounts, give instructions for fund transfers, etc.
It Services & Mobile Banking
Today banks are also using SMS and Internet as major tool of promotions and giving great utility to its customers. For example SMS functions through simple text messages sent from your mobile. The messages are then recognized by the bank to provide you with the required information. All these technological changes have forced the bankers to adopt customer-based approach instead of product-based approach. Technology advancement has changed the face of traditional banking systems. Technology advancement has offer 24X7 banking even giving faster and secured service.
Core Banking Solutions
It is the buzzword today and every bank is trying to adopt it is the centralize banking platform through which a bank can control its entire operation  the adoption of core banking solution will help bank to roll out new product and services.

 

Chapter 5:   

 Conclusions & Recommendations

5.1     Conclusions:

                        The Bank of Punjab is contributing a lot towards the industrial development and capital formation in the country. As it is exhibit from the data regarding the bank’s financial performance as shows in the financial performance as shows in the financial analysis, that bank is sharing major banking business of the country.
 Furthermore the policies and schemes as are introduced and carried on by the bank are of great source of help in its trading and non-trading growth They facilitate trade both inside and outside the country. The Bank of Punjab has endeavored to remain in the forefront of modern financial institutions and has consistently shows tremendous growth in all area of its activity. However after scheduling, due to its emphasis on consolidation and controlled lending, the growth of profit has somewhat declined.  But the ban’s performances are in line with its set goals.
The policies of the bank are uniform and going very smoothly. The employees are given all the possible facilities and generous compensation. In return employees are stressed for their best efficiency. Merit policy prevails in all the activities of the bank.
Administration has studied the administration of all other banks, and all their problems and drawbacks are planned to be avoided. Therefore, the policies of the management are progressive and proper. The progressive approach and trend towards progress and prosperity reflects that bank will touch the zenith of development and progress. The dedicated, enthusiastic and motivated employees can bring that time even earlier.
By analyzing the financial statements of the bank, I came across to know that it is one of the most growing banks in the subcontinent. Now they should carry on with the present management which took it from one of the ordinary bank to this level. No doubt professionalism and internal controls of the bank are one of the major issues which may results some major losses to the bank. Bias in hiring’s and between colleagues should be removed.

5.2     Recommendations

In the light of the Knowledge obtained during internship and studying the organization, the following recommendations may prove to be successful to the bank.
·         In order to capture a considerable share in the banking sector of the country, the prime objective should be awareness in the general public. For this it should launch a well-planned advertising campaign in the general public.
·         Salaries of the officers must be compatible to other private banks so that the BOP can attract professionals, intelligent persons.
·         The bank should come up with new and innovative products. It would be advisable to make these products while keeping in mind the gap between what people want and what their banks are providing them.
·         The bank should come up with such products or services in which the customers would not have to come to the bank at any stage i.e. Telephone Banking etc.
·         The authority should be delegated to the manager level.
·         MIS should be improved by connecting all regional offices and branches to the head office through a network for timely delivery of information
·         Management of Bank of Punjab should try to avoid the political influences and should give loans on merit.
·         The Bank of Punjab should give some extra credit to concern to professional qualifications such as MBA (IT)’s, M.B.A’s, C.A’s A.C.M.A’s at the time of recruitment and selection.
·         Interview should be conducted while recruiting personnel, to consider the personality characters, communications skills and sociability.
·         The bank should adopt a policy to accommodate and facilitate the research scholars who want to study the banking affairs. The universities and other institutions can help to launch the studies regarding banking business.
·         All possible efforts should be made to protect the bank from the interruption of Provincial government.
·         There should be an association of employees to convey the voice of the employees to the administration.

Categories
Business

Best Commercial Report on The Boeing Airplanes

         Best Commercial Report On The Boeing Airplanes – A Comprehensive Guide 

Project Report 2018 On Boeing
Submitted By:
Muhammad Asif Malik
Sheeraz Opal
Shahzain Khan
                                                                             1st semester MBA
                                                                             (1.5)  (eve)
Submitted to:
                                              Ghulam Sarver
Commercial Report on Boeing Airplanes
Commercial Report on Boeing Airplanes
Dedicated To My
Loving Parents and Respected Teachers
Whose love, affection and Prayers have been a source of inspiration and encouragement for me.
 
 
 
 
TABLE OF CONTENTS
1.Introduction —————————————————————01
2.Mission &Vision Statement ——————————————–01
3.Components of mission Statement———————————–02
4.ManagementHierarchy———————————————— 04
5.Product s line—————————————————————06
6.Target Market————————————————————–07
7.Strategies used by company——————————————–08
8.S.W.O.TAnalysis———————————————————–10
9.Porter Model and its impact on Boeing ——————————12
10.P.E.S.T.E.LAnalysis——————————————————–15
11.Ratio Analysis—————————————————————18
12.Competitive Profile Matrix (CPM)————————————–24
13.Internal Factor Evaluation Matrix (IFE)——————————–25
14.External Factor Evolution (EFE)——————————————26
15.S.W.O.T Matrix————————————————————–
16.B.C.GMatrix—————————————————————–
17.Internal External Matrix—————————————————
18.Qualitative Strategic Planning Matrix ———————————
19.Conclusion——————————————————————–
20.Recommendations———————————————————-

 

Introduction

The Boeing Company is an American multinational corporation that designs, manufactures, and sells airplanesrotorcraftrockets, and satellites worldwide. The company also provides leasing and product support services. Boeing is among the largest global aircraft manufacturers; it is the second-largest defense contractor in the world based on 2015 revenue, and is the largest exporter in the United States by dollar value.
The Boeing Company’s corporate headquarters are located in Chicago and the company is led by President and CEO Dennis Muilenburg. Boeing is organized into five primary divisions: 
ü    Boeing Commercial Airplanes (BCA)
ü    Boeing Defense, Space & Security (BDS)
ü    Engineering, Operations & Technology
ü    Boeing Shared Services Group
ü    Boeing Capital
Mission & Vision Statement
Mission Statement
Connect, Protect, Explore and Inspire the World through Aerospace Innovation.
Vision Statement
Over the past century, generations of talented Boeing employees helped build the world’s largest aerospace company—and shaped the course of history along the way. The Boeing Vision is an expression of our company’s purpose and values, designed to inspire and focus all employees on a shared future and to reaffirm that, together, we can meet the challenges that lie ahead.

Components of mission Statement

“Connect, Protect, Explore and Inspire the World through Aerospace Innovation”
In this mission statement there are 4 components:
ü Connect
            Products or services: The Boeing major services is to connect people’s.

Commercial Report on Boeing Airplanes

 

ü Protect
            Philosophy:  Boeing basic beliefs, core values, aspirations and philosophical priorities of the firm.

Commercial Report on Boeing Airplanes

 

ü Explore
            Survival, growth: Boeing commitment towards economic objectives.         

Commercial Report on Boeing Airplanes



ü Inspire
            Self-concept: Boeing major strengths and competitive advantage.

Commercial Report on Boeing Airplanes

 

       
Management Hierarchy
Commercial Report on Boeing Airplanes

Dennis A. Muilenburg (born 1964) is an American Businessman, and the president, chairman, an chief executive officer of Boeing Company, a role he assumed on July 1, 2015.
Commercial Report on Boeing Airplanes
Commercial Report on Boeing Airplanes

Boeing Commercial Airplanes Products line

Boeing has been the premier manufacturer of commercial jetliners for decades. Today, the company manufactures the 737, 747, 767, 777 and 787 families of airplanes and the Boeing Business Jet range. New product development efforts include the Boeing 787-10 Dream liner, the 737 MAX, and the 777X. More than 10,000 Boeing-built commercial jetliners are in service worldwide, which is almost half the world fleet. The company also offers the most complete family of freighters, and about 90 percent of the world’s cargo is carried on board Boeing planes.

Commercial Report on Boeing Airplanes

 

Target Market of Boeing
Over the next 20 years, Boeing is forecasting a need for over 39,600 airplanes valued at more than $5.9 trillion. Aviation is becoming more diverse, with approximately 38 percent of all new airplanes being delivered to airlines based in the Asia region. An additional 40 percent will be delivered to airlines in Europe and North America, with the remaining 22 percent to be delivered to the Middle East, Latin America, the Common wealth of Independent States, and Africa.
Airplanes command the largest share of new deliveries, with airlines needing over 28,100. These new airplanes will continue to stimulate growth for low-cost carriers and will provide required replacements for older, less-efficient airplanes. In addition, 9,100 new wide body airplanes will be delivered, which will allow airlines to serve new markets more efficiently than in the past.

Commercial Report on Boeing Airplanes

 

Strategies used by Boeing

Segmentation                                                                                                                                                          A company’s segmentation of their customers is done mainly through geographic regions. Boeing Company believes that Europe and North America will keep on ordering most airplanes with their full-grown economies. The company believes that aircraft passage within Asia pacific will go up by six per cent yearly in the next twenty years. The market share of flying within Latin America will enlarge from two to four per cent. Single aisle airlines are also factored in since they are popular in the internal short routes of Boeing’s ability to segment geographically allowing the company to determine demand patterns. For instance in established economies such as Europe and North America, the company can forecast an increase in the demand for regional jets as travelers in the stated regions are demanding non-stop flights on thinner routes. Geographical segmenting enables the company to assemble other probabilities that help it in its promotion.
Positioning
There are many criteria that apply to buying a new plane from Boeing. The main two criteria chosen are capacity and distance. These are related to Boeing’s business buyers. This is because for today’s airline businesses, the option is whether or not to manage a short or a long distance services and whether or not to have high or low capacity flights.  
Short distance and low capacity: Many
As can be seen the company believe that most of Boeing’s business airplane buyers will require planes that are extra effective at flying small distances with a low capacity. The rationale for choosing this position is that, first we can note down from the major products and services section that Boeing Company has mostly delivered to date is its 737 family, with deliveries of more than 4500 planes (Galloway, 1996).
Second reason why the company decided that this segment was where Boeing’s clients are because if we look at today’s airline business from September 11th, we do note that most airline operators are bankrupt and that the successful airlines are mainly low-cost airlines. They do operate from one point to another on a short space low competence strategy. The company believes that nonexistent clients may be one or two who use short distance operators who use high power planes.
Targeting
Boeing’s targeting is rather partial. Unlike Buyer to customer, in Buyer to buyer, there is very seldom a mass market and no airline industry is an exception to the rule. The company’s target is its accessible customers and the revenue margins are within the knowledge of these well well-informed customers because they are professionals who have information on the cost of production. Boeing Company has since been forced to offer certain trade discounts and also other considerable benefits to its customer with whom the company has developed a strong relationship.
The existing targeting strategy for Boeing as mentioned above is aimed at its regular clients. They are the company’s corporate customer and they include governments and governmental agencies, commercial airline companies and other non-governmental organizations such as private companies. The most valuable target for Boeing Company is the commercial airline companies that it mostly serves.

Pricing strategy                                                            

Boeing pricing strategy is associated to the analysis of an environment. Saving money is very important for success as well as receptiveness to the needs of the customer. Boeing is determined to realize economies of scale from its procurement, design and manufacturing processes making one of its main missions to influence prospects of economies of scale 

S.W.O.T Analysis of Boeing

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Using a SWOT analysis, we are able to analyze the factors affecting a company’s future. Strengths and weakness are internal factors within an organization’s control, and opportunities and threats (or risks) are external factors that are outside the control of the organization.


Commercial Report on Boeing Airplanes

 

Strengths
            Strengths are usually built by a company over time, giving it an edge over other players in the industry. Boeing has several strengths:
·         Boeing has a strong presence in the domestic market. It is the US government’s second largest defense contractor, which ensures ongoing business.
·It has a wide array of commercial jetliner families, predominantly the 717, 737, 747, 757, 767, and 777 families, 787 Dream liner, and Boeing Business Jet. These aircraft can meet a wide variety of customer needs in various markets and niche segments.
·         Boeing maintains strong relationships with its customers and suppliers, helping it develop and build global partnerships to develop technologies and design concepts.
·         The company focuses on developing technically advanced systems to gain an advantage over its competitors.
        Boeing’s strengths typically stem from having a first-mover advantage in the industry.
Opportunities                                                                                                                 Opportunities present a company with the prospects of growth and the potential to         increase its revenues.
  • Boeing’s strong order growth in 2014 is expected to continue in 2015 and beyond. Boeing expects to see ongoing demand for 22,000 aircraft in the next 20 years.
  • Boeing has a strong backlog, which should keep it busy in the coming years. It 2014 backlog is $502 billion.
  • The aerospace industry sees growing opportunities in the Asia-Pacific, Middle East, and African regions.
  • Rising international tensions would create a demand for defense and security products.
  • The rise in satellite demand creates opportunities for the company.
            Boeing has rich opportunities available to it, but we need to see how many of these             opportunities it can cash in.                                                                          
Threats                                                                                                                              
Threats, or business risks, represent external factors beyond the company’s direct     control that can negatively impact its prospects.
  • The company faces stiff competition from global competitors such as Airbus, Bombardier, and Embraer (ERJ) in different segments of the market.
  • Boeing’s competition in the regional market is intensifying.
  • Further reductions in the US government’s defense budgets due to sequestration could subdue the performance of Boeing’s defense segment.
            Although Boeing still enjoys dominance in the commercial aircraft market, these             threats show that the company will have to up its game to stay on top of the aerospace             market.
Weaknesses
            Weaknesses stem from the company’s own actions, largely due to inefficient        handling of its operations.
  • Production delays, cost overruns, and technical problems in Boeing’s 787 Dream liner project has drained a lot of cash out of the company’s projected estimates. This project has yet to generate positive cash flow for the company.
            The majority of these problems stem from Boeing’s partial adaptation of Toyota’s           outsourcing model.

 

Porter Model and its impact on Boeing
Summary
ü  Boeing is a well-positioned company, given Porter’s 5 forces.
ü  The company is trading at an attractive valuation.
ü  The dividend is very attractive to income investors with the potential for capital appreciation.
                                                                                                                                                                                             The airlines were at the mercy of companies like Boeing. Let’s take a look and see if       Boeing is actually a good business to hold, according to Porter’s 5 forces which are:
1.      Bargaining power of buyers
2.      Threat of new entrants
3.      Threat of substitutes
4.      Bargaining power of suppliers
5.      Intensity of competitive rivals
Porter Model and its impact on Boeing

Bargaining power of suppliers:

Boeing’s suppliers are several well known companies like General Electric, Honeywell, UTC Aerospace, Rolls Royce, Triumph Group and so on. It depends heavily on its suppliers for the raw material required to produce the world class and technologically the finest aircrafts. Most important raw materials it needs for aircrafts’ production includes aluminum, titanium and composite material.  Most of its suppliers are large technology firms that supply raw material and technology for its aircrafts. However, Boeing is also a large firm that only selects the suppliers that can accountably supply raw material and care for all the aspects of quality and performance as highlighted in Boeing’s supplier guidelines. The overall bargaining power of suppliers is moderate because of Boeing’s size and its financial clout. Its ability to pay is the biggest factor giving it an upper hand and higher bargaining strength than its suppliers.

Bargaining power of Buyer:

In any industry the power has shifted into the hands of the customers. Now businesses are devoting themselves to delivering superior value to the customers and other stakeholders. The customers of Boeing include several major and minor airlines brands around the world including delta airlines, Lufthansa and FedEx. Government, military and space agencies are also customers of Boeing. The bargaining power of customer becomes high for several reasons but in case of Airlines industry where the level of technological innovation matters and switching costs can be high, it remains moderate. Every airlines brand wants the best aircraft at the best price. They want aircrafts that are technologically advanced, light, low on fuel consumption and high in terms of traveler convenience.  The brands that provide value as per the expectations of these airlines brands are winners and Boeing is among them. Another factor that proves the bargaining strength of Boeing is the high backlog worth $500 billion. This means that it is loaded with orders and its customers believe in the quality of the products it sells. Overall, the bargaining strength of Boeing’s customers is moderate.
Porter Model and its impact on Boeing

Threat of substitutes

The threat of substitutes before Boeing is low because there are pretty few substitutes for aircrafts and then the number of commercial plane makers is also not very high. There are few competitors who can provide matching quality like Airbus or bombardier. In this way, the threat of substitute products remains low. Moreover, due to its quality and the level of technological innovation, Boeing is loaded with orders. The overall threat remains low.

 

Threat of new entrants:

The threat of new entrants is low in the airlines industry. The barriers to entry are very high. While there is a very large investment in operations, supply chain and other things, you also need skilled Human Resources. To deliver great quality, you need to invest in technological innovation. While the barriers to entry are high, the barriers to exit are also high. All these factors along with the regulatory environment and the high level of legal regulation add to compliance costs and make entry difficult. This all just means that the threat of new entrants is very low.                                                                                                                                              
Level of competitive rivalry in the industry:                                                        The level of competitive rivalry in the industry is high. It is because every brand is trying to push the line of quality and innovation higher. The major players include Boeing, Airbus, Bombardier and Embracer. Boeing and Airbus are the market leaders with the largest market share. The other brands too are pushing the line of quality and innovation. The only factor that slightly moderates the intensity of competitive rivalry is the quality and image of Boeing. Its technology and financial strength also make it highly competitive. These factors lend it competitive strength but yet the overall level of competition is high.
Boeing PESTEL analysis
Boeing is one of the most well-known and powerful players in the aviation industry. It has acquired several critical capabilities and due to its technologically innovative models, the demand for Boeing’s aircrafts has increased sharply. However, its business is affected by a wide range of factors that vary in nature. From political factors to economic and technological, all of them can have a direct and big impact on Boeing’s business. Even after the deregulation in US market, there are several nations where the aviation market is still regulated heavily. If Boeing has accumulated a heavy backlog then it is because of technological innovation and its other competitive advantages.

Apart from government and economy, other forces affect its business and profitability. This PESTEL analysis explains how these various forces in its macro-environment affect its business.

Political:

The political factors have an important role in the aviation industry and these factors can differ from nation to nation. The political and regulatory environment is not the same across all the nations. The regulatory restrictions were eased in US in 1978 only. However, in the world market, there are several areas where aviation is still highly regulated. These regulations affect the sales and business of Boeing. While air travel has grown in popularity, the level of regulation in some countries is still a hindrance to profitable business. The more profits the airlines companies earn, the higher is Boeing’s revenue since it can sell more aircrafts.  Boeing’s aircrafts and cargo aircrafts are known for their excellence. However, until the relationship between the governments and the industry is very friendly, the hurdles would remain. As per a report by ‘Open Secrets’ Boeing’s lobbying expenditure in 2016 was $3,980,000. All these facts indicate towards the remarkable importance of the political factors in case of Boeing

Economical:

Economic factors are very important to be considered in terms of the aviation industry. The condition of the global economy and the purchasing power of the individual customers and aviation companies, has an important bearing on the revenue and profits of Boeing. The revenue and profits of the airlines companies had fallen sharply during the recession. However, the industry responded with price cuts and by raising the service standards. The results have been positive and now that the recession has passed, Airlines companies are again enjoying better profits and revenue. The condition of world economy is much better and this is some good news for the world’s top manufacturer of commercial airplanes. These economic trends have led to a surge in demand for air travel and with it for new and technologically improved aircrafts. The industry expects consistent growth in the coming years and this means Boeing can expect faster growth owing to better economic conditions globally.

Social:                 

Socially, the acceptance of air travel has increased. Now, more and more people are using air travel for tourism and professional travelling. It is being considered safer. The credit goes to the manufacturers who make excellent airplanes that are better in terms of fuel consumption. This has helped the airlines companies drop prices and make air travel affordable for the masses. Moreover, air travel is the preferred mode of transportation for the millennial generation. In the developed nations particularly, its demand is very high which is very good for Boeing. Apart from Western, in the Eastern and Mid-Eastern cultures too, the demand and acceptance of air travel has kept rising in the 21st century. Apart from the convenience it provides safety and affordability are also the reason behind its popularity. This demand is expected to rise further in future based on increased reliance on airlines and because of the social value such companies create. They generate employment and provide a kind of convenience that any other mode of travel cannot afford. However, whenever there is some bad news like terrorist attacks or plane disasters it affects the entire society and in turn also the airlines companies and manufacturers.

Technological:

Technology has become central to growth in the airlines industry. Boeing’s aircraft models have excellent technological capabilities. Its 787s are in demand because of the great inbuilt capabilities they have. They are better than other crafts in terms of fuel efficiency as well as range. Boeing produces a wide variety of models which are better than the competing crafts in terms of technology as well as design. Apart from that, Boeing spends a lot on research and development to make its aircrafts safer and better in terms of fuel efficiency and other features. The main reason that Boeing is ahead of all is its ability of technological innovation. It conducts a lot of research before developing its mind blowing models. In the 21st century, technology has acquired a central role in transportation. Faster planes that are low on fuel consumption and environmental impact will continue to remain in demand. Technology will continue to decide the winner in the defense and aerospace sector too.

                                                                     

Environmental:

Environmental concerns are just as important for Boeing and the aerospace industry as the other industries.  Boeing is also committed to the protection of the environment and the planet. It has invested in several areas related to environment and fuel efficiency. It is developing and testing new technologies that can bring greater fuel efficiency. It also sets environmental performance targets for its facilities and works to meet them. Boeing notes, “From researching bio fuels, fuel cells and hybrid electric propulsion to improving air traffic management, finding sustainable composite materials and exploring new chemical coatings that resist corrosion, our team of technicians, technologists, engineers and scientists collaborate with research and development partners around the world to solve today and tomorrow’s environmental challenges” (Boeing, Environment, 2017). As a part of its remediation program, Boeing is taking innovative approaches in clean up efforts to protect human health and the environment.                                                        

Legal:

There is a complex web of laws and regulations that affects Boeing. As a manufacturer of commercial airplanes, it is also a big employer. From labor laws to environmental laws and other laws related to air travel and passenger safety, there are several that apply to its business. There are several risk related areas including U.S. Defense Department procurement rules, proper handling of sensitive information and anti-corruption. The managers are responsible for compliance in the areas that they oversee. Boeing also provides training to its employees and managers regarding ethics and compliance. In 2005, it has faced some serious legal problems over a rocket launch program. Apart from that labor related cases had also troubled Boeing in 2011. Due to these factors Boeing has instituted an internal team called Compliance Risk Management Board that handles the legal risks.
Ratio Analysis
Profitability Ratios:
                                                            Gross profit margin=85%
An indication of the total margin available to cover operating expenses and yield a profit.
                                                                                                                                                                                                                        Operating profit margin=5.8%
An indication of the firm’s profitability from current operations without regard to the interest charges accruing from the capital structure.                                                                                                 
                                                            Net Profit margin=5.1%
Shows after-tax profits per dollar of sales. Subpar profit margins indicate that the firm’s relatively low, its costs are relatively high, or both.
                                                                                                                                               Liquidity Ratios:
                                                            Current Ratio=124%
Indicates the extent to which the claims of short-term creditors are covered by assets that are expected to be converted to cash in a period roughly corresponding to the maturity of the liabilities.
                                                            Quick Ratio=99%
A measure of the firm’s ability to pay off short-term obligations without relying on the sale of its inventories.
                                                            Cash Ratio=103%
An indicator of how long the company can go without further inflow of funds.
                                                                                                                                                     
Debt Ratio:
                                                            Debt Ratio=42%
Measures the extent to which borrowed funds have been used to finance the firm’s operations.                         
Activity ratios:
                                                Fixed-assets turnover=334%
A measure of the sales productivity and utilization of plant and equipment
                                                Total-assets turnover=105%
A measure of the utilization of all the firm’s assets; a ratio below the industry average indicates the company is not generating a sufficient volume of business given the size of its asset investment.
                                                Average collection period=34 Days
Indicates the average length of time the fi rm must wait after making a sale before it receives payment.

Solution of Ratios

*(Dollars in millions, except per share data)
Profitability Ratios:
                        Gross profit margin = Sales Cost of goods sold / Sales
                                                                                                            $80731/94571=0.85
                        Operating profit margin = Profits before taxes and before interest / Sales
                                                                                                            $5568/94571=0.058
                        Net Profit margin = Profits after taxes / Sales
                                                                                                            $4895/94571=0.051
Liquidity Ratios:
                        Current Ratio = Current Assets/ Current Liabilities  
                                                                                                            $62,488/50134 = 1.24
                        Quick Ratio = Current Assets-Inventory/ Current liabilities
                                                                                                $62,488-12807/50134 = 0.99
                        Cash ratio = Cash & Marketable securities / Current liabilities
                                                                                                $8,801+43,199/50134 = 1.03
Debt Ratio:
                        Debt Ratio = Total debt / Total Assets
                                                                                                            $38,054/89,997=0.42
Activity ratios:
                        Fixed-assets turnover = Sales/ Fixed assets
                                                                                                            $94571/27,509=3.43
                        Total-assets turnover = Sales/ Total assets
                                                                                                            $94,571/89,997=1.05
                        Average collection period = Accounts receivable / Total sales/365
                                                                        $8832/94571/365days
                                                                                                                  $8832/259.09=34
Commercial Report on Boeing Airplanes
Commercial Report on Boeing Airplanes
Commercial Report on Boeing Airplanes
Competitive Profile Matrix (CPM)                                                                                                                                                                                                                                                                                         

Commercial Report on Boeing Airplanes


            

Rating Means
1.       Major Weakness
2.       Minor Weakness
3.       Minor Strength
4.       Major Strength
We compare the company internal position to is competitor Weakness and   Strength in Competitive Profile Matrix.

 

Internal Factor Evaluation Matrix 
Commercial Report on Boeing Airplanes

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          External Factor Evaluation Matrix

Commercial Report on Boeing Airplanes
Categories
Business

What are The Famous Anomalies for Businessman?

What Are Business Anomalies?




What Are Business Anomalies?

 

Anomalies:
In economics and finance, an anomaly is when the actual result under a given set of assumptions is different from the expected result predicted by a model. An anomaly provides evidence that a given assumption or model does not hold up in practice. The model can either be a relatively new or older model.

In finance, two common types of anomalies are market anomalies and pricing anomalies.

·         Market anomalies are distortions in returns that contradict the efficient market hypothesis (EMH).
·         Pricing anomalies are when something, for example a stock, is priced differently to how a model predicts it will be priced.
Understanding Anomalies
Anomaly is a term describing an event where actual results differ from results that are expected or forecasted based on models. Two common types of anomalies in finance are market anomalies and pricing anomalies. Common market anomalies include the small cap effect and the January effect. Anomalies often occur with respect to asset pricing models, in particular, the capital asset pricing model (CAPM). Although the CAPM was derived by using innovative assumptions and theories, it often does a poor job of predicting stock returns. The numerous market anomalies that were observed after the formation of the CAPM helped form the basis for those wishing to disprove the model.
Although the model may not hold up in empirical and practical tests, that is not to say that the model does not hold some utility.
Anomalies do tend to be few and far between. In fact, once anomalies become publicly known, they tend to quickly disappear as arbitragers seek out and eliminate any such opportunity from occurring again.
Examples of Market Anomalies
In financial markets, any opportunity to earn excess profits undermines the assumptions of market efficiency – which states that prices already reflect all relevant information and so cannot be arbitraged.

What are the Anomalies an investor should know before investment?

Seven Market Anomalies Investors Should Know

1.      Small Firms Tend to Outperform
Smaller firms (that is, smaller capitalization) tend to outperform larger companies. As anomalies go, the small-firm effect makes sense. A company’s economic growth is ultimately the driving force behind its stock performance, and smaller companies have much longer runways for growth than larger companies.
A company like Microsoft (MSFT) might need to find an extra $6 billion in sales to grow 10%, while a smaller company might need only an extra $70 million in sales for the same growth rate. Accordingly, smaller firms typically are able to grow much faster than larger companies.
2.      January Effect
The January effect is a rather well-known anomaly.

Here, the idea is that stocks that under performed in the fourth quarter of the prior year tend to outperform the markets in January. The reason for the January effect is so logical that it is almost hard to call it an anomaly. Investors will often look to jettison under performing stocks late in the year so that they can use their losses to offset capital gains taxes (or to take the small deduction that the IRS allows if there is a net capital loss for the year). Many people call this event “tax-loss harvesting.”

As selling pressure is sometimes independent of the company’s actual fundamentals or valuation, this “tax selling” can push these stocks to levels where they become attractive to buyers in January. Likewise, investors will often avoid buying under performing stocks in the fourth quarter and wait until January to avoid getting caught up in the tax-loss selling. As a result, there is excess selling pressure before January and excess buying pressure after January 1, leading to this effec
3.      Low Book Value
Extensive academic research has shown that stocks with below-average price-to-book ratios tend to outperform the market. Numerous test portfolios have shown that buying a collection of stocks with low price/book ratios will deliver market-beating performance.
Although this anomaly makes sense to a point—unusually cheap stocks should attract buyers’ attention and revert to the mean—this is, unfortunately, a relatively weak anomaly. Though it is true that low price-to-book stocks outperform as a group, individual performance is idiosyncratic, and it takes very large portfolios of low price-to-book stocks to see the benefits.
4.      Neglected Stocks
A close cousin of the “small-firm anomaly,” so-called neglected stocks are also thought to outperform the broad market averages. The neglected-firm effect occurs on stocks that are less liquid (lower trading volume) and tend to have minimal analyst support. The idea here is that as these companies are “discovered” by investors, the stocks will outperform.
Many investors monitor long-term purchasing indicators like P/E ratios and RSI. These tell them if a stock has been oversold, and if it might be time to consider loading up on shares.
Research suggests that this anomaly actually is not true—once the effects of the difference in market capitalization are removed, there is no real out performance. Consequently, companies that are neglected and small tend to outperform (because they are small), but larger neglected stocks do not appear to perform any better than would otherwise be expected. With that said, there is one slight benefit to this anomaly—through the performance appears to be correlated with size, neglected stocks do appear to have lower volatility.
5.      Reversals
Some evidence suggests that stocks at either end of the performance spectrum, over periods of time (generally a year), do tend to reverse course in the following period—yesterday’s top performers become tomorrow’s under performers, and vice versa.
Not only does statistical evidence back this up, but the anomaly also makes sense according to investment fundamentals. If a stock is a top performer in the market, odds are that its performance has made it expensive; likewise, the reverse is true for under performers. It would seem like common sense, then, to expect that the over-priced stocks would under perform (bringing their valuation back in line) while the under priced stocks outperform.
Reversals also likely work in part because people expect them to work. If enough investors habitually sell last year’s winners and buy last year’s losers, that will help move the stocks in exactly the expected directions, making it something of a self-fulfilling anomaly.
6.      The Days of the Week
Efficient market supporters hate the “Days of the Week” anomaly because it not only appears to be true, but it also makes no sense. Research has shown that stocks tend to move more on Fridays than Mondays and that there is a bias toward positive market performance on Fridays. It is not a huge discrepancy, but it is a persistent one.
On a fundamental level, there is no particular reason that this should be true. Some psychological factors could be at work. Perhaps an end-of-week optimism permeates the market as traders and investors look forward to the weekend. Alternatively, perhaps the weekend gives investors a chance to catch up on their reading, stew and fret about the market, and develop pessimism going into Monday.
7.      Dogs of the Dow
The Dogs of the Dow are included as an example of the dangers of trading anomalies. The idea behind this theory was basically that investors could beat the market by selecting stocks in the Dow Jones Industrial Average that had certain value attributes.
Investors practiced different versions of the approach, but there were two common approaches. The first is to select the 10 highest-yielding Dow stocks. The second method is to go a step further and take the five stocks from that list with the lowest absolute stock price and hold them for a year.
It is unclear whether there was ever any basis in fact for this approach, as some have suggested that it was a product of data mining. Even if it had once worked, the effect would have been arbitraged away—for instance, by those picking a day or week ahead of the first of the year.
To some extent, this is simply a modified version of the reversal anomaly; the Dow stocks with the highest yields probably were relative under performers and would be expected to outperform.

What are the Common Behavioral Anomalies?

   Common Behavioral Anomalies :


Nine Understanding Investor Behavior

1.      Questioning Rationality Theory

Economic theory is based on the belief that individuals behave in a rational manner and that all existing information is embedded in the investment process. This assumption is the crux of the efficient market hypothesis.
But researchers questioning this assumption have uncovered evidence that rational behavior is not always as prevalent as we might believe. Behavioral finance attempts to understand and explain how human emotions influence investors in their decision-making process. You’ll be surprised at what they have found.

2.      The Facts About Investor Behavior

In 2001, Dalbar, a financial-services research firm, released a study entitled “Quantitative Analysis of Investor Behavior,” which concluded that average investors fail to achieve market-index returns. It found that in the 17-year period to December 2000, the S&P 500 returned an average of 16.29% per year, while the typical equity investor achieved only 5.32% for the same period—a startling 9% difference!
It also found that during the same period, the average fixed-income investor earned only a 6.08% return per year, while the long-term Government Bond Index reaped 11.83%. 
In its 2015 version of the same publication, Dalbar again concluded that average investors fail to achieve market-index returns. It found that “the average equity mutual fund investor under performed the S&P 500 by a wide margin of 8.19%. The broader market return was more than double the average equity mutual fund investor’s return (13.69% vs. 5.50%).”
Average fixed income mutual funds investors also under performed—at 4.18% under the bond market. 
Why does this happen? Here are some possible explanations.

3.      Investor Regret Theory

Fear of regret, or simply regret theory, deals with the emotional reaction people experience after realizing they’ve made an error in judgment. Faced with the prospect of selling a stock, investors become emotionally affected by the price at which they purchased the stock.
So, they avoid selling it as a way to avoid the regret of having made a bad investment, as well as the embarrassment of reporting a loss. We all hate to be wrong, don’t we?
What investors should really ask themselves when contemplating selling a stock is: “What are the consequences of repeating the same purchase if this security were already liquidated and would I invest in it again?”
If the answer is “no,” it’s time to sell; otherwise, the result is regret of buying a losing stock and the regret of not selling when it became clear that a poor investment decision was made—and a vicious cycle ensues where avoiding regret leads to more regret.
Regret theory can also hold true for investors when they discover that a stock they had only considered buying has increased in value. Some investors avoid the possibility of feeling this regret by following the conventional wisdom and buying only stocks that everyone else is buying, rationalizing their decision with “everyone else is doing it.”
Oddly enough, many people feel much less embarrassed about losing money on a popular stock that half the world owns than about losing money on an unknown or unpopular stock.

4.      Mental Accounting Behaviors

Humans have a tendency to place particular events into mental compartments, and the difference between these compartments sometimes impacts our behavior more than the events themselves.
Say, for example, you aim to catch a show at the local theater and tickets are $20 each. When you get there, you realize you’ve lost a $20 bill. Do you buy a $20 ticket for the show anyway?
Behavior finance has found that roughly 88% of people in this situation would do so. Now, let’s say you paid for the $20 ticket in advance. When you arrive at the door, you realize your ticket is at home. Would you pay $20 to purchase another?
Only 40% of respondents would buy another. Notice, however, that in both scenarios, you’re out $40: different scenarios, the same amount of money, different mental compartments. Pretty silly, huh?
An investing example of mental accounting is best illustrated by the hesitation to sell an investment that once had monstrous gains and now has a modest gain. During an economic boom and bull market, people get accustomed to healthy, albeit paper, gains. When the market correction deflates investor’s net worth, they’re more hesitant to sell at the smaller profit margin. They create mental compartments for the gains they once had, causing them to wait for the return of that profitable period.

5.      Prospect- and Loss-Aversion

It doesn’t take a neurosurgeon to know that people prefer a sure investment return to an uncertain one—we want to get paid for taking on any extra risk. That’s pretty reasonable.
Here’s the strange part. Prospect theory suggests people express a different degree of emotion towards gains than towards losses. Individuals are more stressed by prospective losses than they are happy from equal gains.
An investment advisor won’t necessarily get flooded with calls from her client when she’s reported, say, a $500,000 gain in the client’s portfolio. But, you can bet that phone will ring when it posts a $500,000 loss! A loss always appears larger than a gain of equal size—when it goes deep into our pockets, the value of money changes.
Prospect theory also explains why investors hold onto losing stocks: people often take more risks to avoid losses than to realize gains. For this reason, investors willingly remain in a risky stock position, hoping the price will bounce back. Gamblers on a losing streak will behave in a similar fashion, doubling up bets in a bid to recoup what’s already been lost.
So, despite our rational desire to get a return for the risks we take, we tend to value something we own higher than the price we’d normally be prepared to pay for it.
The loss-aversion theory points to another reason why investors might choose to hold their losers and sell their winners: they may believe that today’s losers may soon outperform today’s winners. Investors often make the mistake of chasing market action by investing in stocks or funds which garner the most attention. Research shows that money flows into high-performance mutual funds more rapidly than money flows out from funds that are under performing.

6.      Investor Anchoring Behaviors

In the absence of better or new information, investors often assume that the market price is the correct price. People tend to place too much credence in recent market views, opinions and events, and mistakenly extrapolate recent trends that differ from historical, long-term averages and probabilities.
In bull markets, investment decisions are often influenced by price anchors, which are prices deemed significant because of their closeness to recent prices. This makes the more distant returns of the past irrelevant in investors’ decisions.

7.      Over- and Under-Reacting

Investors get optimistic when the market goes up, assuming it will continue to do so. Conversely, investors become extremely pessimistic during downturns. A consequence of anchoring, or placing too much importance on recent events while ignoring historical data, is an over- or under-reaction to market events, which results in prices falling too much on bad news and rising too much on good news.
At the peak of optimism, investor greed moves stocks beyond their intrinsic values. When did it become a rational decision to invest in stock with zero earnings and thus an infinite price-to-earnings (P/E) ratio (think dotcom era, circa the year 2000)?
Extreme cases of over- or under-reaction to market events may lead to market panics and crashes.

8.      Investor Overconfidence

People generally rate themselves as being above average in their abilities. They also overestimate the precision of their knowledge and their knowledge relative to others.
Many investors believe they can consistently time the market, but in reality, there’s an overwhelming amount of evidence that proves otherwise. Overconfidence results in excess trades, with trading costs denting profits.

Is Irrational Behavior an Anomaly?

As we mentioned earlier, behavioral finance theories directly conflict with traditional finance academics. Each camp attempts to explain the behavior of investors and the implications of that behavior. So, who’s right?
The theory that most overtly opposes behavioral finance is the efficient market hypothesis (EMH), associated with Eugene Fama (University of Chicago) & Ken French (MIT). Their theory that market prices efficiently incorporate all available information depends on the premise that investors are rational.
EMH proponents argue that events like those dealt with in behavioral finance are just short-term anomalies or chance results and that over the long term, these anomalies disappear with a return to market efficiency.
Thus, there may not be enough evidence to suggest that market efficiency should be abandoned since empirical evidence shows that markets tend to correct themselves over the long term. In his book Against the Gods: The Remarkable Story of Risk (1996), Peter Bernstein makes a good point about what’s at stake in the debate:
While it is important to understand that the market doesn’t work the way classical models think—there is a lot of evidence of herding, the behavioral finance concept of investors irrationally following the same course of action—but I don’t know what you can do with that information to manage money. I remain unconvinced anyone is consistently making money out of it.

9.      Sticking with Solid Strategies

Behavioral finance certainly reflects some of the attitudes embedded in the investment system. Behaviorists will argue that investors often behave irrationally, producing inefficient markets and mispriced securities—not to mention opportunities to make money.
That may be true for an instant, but consistently uncovering these inefficiencies is a challenge. Questions remain over whether these behavioral finance theories can be used to manage your money effectively and economically.
That said, investors can be their own worst enemies. Trying to out-guess the market doesn’t pay off over the long term. In fact, it often results in quirky, irrational behavior, not to mention a dent in your wealth.
Implementing a strategy that is well thought out and sticking to it may help you avoid many of these common investing mistakes.
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Business

Samsung Electronic Ltd – A Comprehensive Report

Samsung Electronics Ltd

    

Student Declaration

It is hereby declare that this project report titled “Samsung Electronics Ltd” is executed as per the course requirement for the post graduate program in Business Administration. It has not been submitted by me to any other university or institution for obtaining any other degree or diploma certificate. It’s my own work.
Place: University of Education
Date: February 10, 2019                              Muhammad Usman Ahmad
                                                                                1st Semester, MBA (1.5)
                                                                                           (2018-2019)

Acknowledgement

I earnestly hope that it provides useful and workable information and knowledge to any person reading it. During this small time frame in which the project reached its completion, there were a few people whom I would like to make a mention of and without whose help the project would have never seen the light of the day. I wish to express gratitude to my supervisor, Mr. Asif Malik, for his careful guidance and profound knowledge in supervising my project. Without his guiding instructions at every step I may not be in a position of successful completion of my project. He always guided me whenever I found myself confused and in trouble. I dedicate this project to my late father who were extremely kind and who always went out of the way to help me. Without his support, co-operation and help it would have not been possible for me to stand a day out here and to pursue my education like the way I am pursuing.

Preface

“All human actions have one of these seven causes: chance, nature, compulsion, habit, reason, passion and desire.” The major cause for me to take over this project was reason. As a part of the MBA Curriculum and in order to gain practical Knowledge in the field of management, we are required to make a report on “Samsung Electronics Ltd”. In this project report I have included various concepts, effects and implications regarding Samsung’s business strategies. Doing this Project report helped me to enhance my knowledge regarding the work in to the attitude of consumer towards Samsung products and its competitors’ products. I undergo many experiences related with my topic concepts. Through this report I come to know about importance of time management and role of devotion towards the work. Researching about SAMSUNG ELECTRONICS LTD has been a pleasure I take this opportunity to present the project report and sincerely hope that it will be as much knowledge enhancing to the readers as it was to use during the fieldwork and the compilation of the report.
Table of Contents
1     Introduction. 7
1.1      Company Profile: 7
2     Mission Statement: 9
2.1      Components of Mission Statement: 9
2.2      Overview.. 10
3     Vision Statement: 10
3.1      Overview: 10
4     Products/Services: 11
4.1      Samsung Products: 12
4.1.1       Radio Access: Enhancing Network Experience. 12
4.1.2       Small Cells: Enhance the Capabilities of LTE.. 12
4.1.3       Enterprise Wireless LAN: 12
4.1.4       Core Networks: 12
4.2      Samsung Services: 12
4.2.1       Network Deployment: 12
4.2.2       Maintenance: 13
4.2.3       Professional Services: 13
4.2.4       Cognitive Analytics: 13
5     Target Market: 13
6     Management Structure: 14
6.1      Management Chart: 14
6.1.1       Visual Display Business: 14
6.1.2       Digital Appliances Business: 15
6.1.3       Memory Business: 15
7     SWOT Analysis: 16
7.1      Strengths: 16
7.1.1       Brand Image: 16
7.1.2       Global Presence: 17
7.1.3       Large Production Portfolio: 17
7.1.4       Dominant Position in Smartphone Market: 17
7.1.5       Strong Focus on Research and Development: 17
7.2      Weaknesses: 17
7.2.1       Weak Position in the PC Market: 17
7.2.2       Higher Dependence on the American Market: 18
7.3      Opportunities: 18
7.3.1       AI and Innovation: 18
7.3.2       HR Management: 18
7.3.3       Digital Marketing and Supply Chain Management: 18
7.3.4       Diversification and Acquisition: 19
7.4      Threats: 19
7.4.1       Competitive Pressure: 19
7.4.2       Legal and Regulatory Threats: 19
7.4.3       High Expenses on R&D Marketing: 19
7.4.4       Increasing Raw Material and Labor Cost: 19
7.5      Conclusion of SWOT.. 20
8     PESTEL Analysis: 20
8.1      Political: 20
8.2      Economic: 21
8.3      Social: 21
8.4      Technological: 21
8.5      Environmental: 22
8.6      Legal: 22
9     Five Forces Model and Their Effect: 23
9.1      Bargaining power of suppliers: 23
9.2      Bargaining power of customers: 23
9.3      Threat of new entrants: 24
9.4      Threat of substitutes: 24
9.5      Competitive rivalry between the existing players: 24
10       Samsung Competitive Profile Matrix (CPM): 25
11       External Factors Evaluation (EFE) Matrix: 25
12       Internal Factors Evaluation (IFE) Matrix: 26
13       Samsung SWOT Matrix. 28
14       BCG Matrix. 29
14.1    Dogs: 30
14.2    Stars: 30
14.3    Cash Cows: 30
14.4    Question Mark: 31
15       Quantitative Strategic Planning Matrix (QSPM): 31
16       Conclusion: 33
17       Recommendations: 33

 

Samsung Electronics Ltd

1      Introduction

Samsung Electronics Ltd. is unquestionably the most important company for the South Korean economy and a world leader in electronics Innovation Company. It is the world’s largest technology company in terms of revenues, the largest mobile phone maker and television manufacturer and second largest semiconductor chip producer. If it currently occupies a prominent place on the world market, it does remains that Samsung continued to seek business opportunities and explore in all markets where the company will expand its empire. This study is a general analysis of Samsung Electronics to develop a comprehensive picture of the company. The goal is to clearly identify the different aspects that make up Samsung and is to assess, in a second step, the possibilities and opportunities for this company to come and its investment. The analysis will be divided into three distinct parts: first, we will develop the overall picture of the company in dealing with the history, mission and vision, values and products manufactured. Second, we will focus on the strategic intentions of the company using a SWOT analysis and PEST analysis, SWOT matrix and BCG matrix identifying areas where Samsung currently invested and identifying key sectors covered by this company. Finally, we will establish some recommendations for potential investment.

1.1    Company Profile:

Samsung, South Korean company that is one of the world’s largest producers of electronic devices. Samsung specializes in the production of a wide variety of consumer and Industry electronics, including:
ü  Appliances,
ü  Digital media devices, 
ü  Semiconductors,
ü  Memory chips, and 
ü Integrated systems.
It has become one of the most-recognizable names in technology and produces about a fifth of South Korea’s total exports.
Samsung was founded as a grocery trading store on March 1, 1938, by Lee Byung-Chull. He started his business in Taegu, Korea, trading noodles and other goods produced in and around the city and exporting them to China and its provinces. After the Korean War, Lee expanded his business into textiles and opened the largest woolen mill in Korea. He focused heavily on industrialization with the goal of helping his country redevelop itself after the war. During that period his business benefited from the new protectionist policies adopted by the Korean government, whose aim was to help large domestic conglomerates (chaebol) by shielding them from competition and providing them easy financing.
During the 1970s the company expanded its textile-manufacturing processes to cover the full line of production, from raw materials all the way to the end product to better compete in the textile industry. New subsidiaries such as Samsung Heavy Industries, Samsung Shipbuilding, and Samsung Precision Company (Samsung Tech win) were established. Also, during the same period, the company started to invest in the heavy, chemical, and petrochemical industries, providing the company a promising growth path.
Samsung first entered the electronics industry in 1969 with several electronics focused divisions, their first products were black-and-white televisions. During the 1970s the company began to export home electronics products overseas. At that time Samsung was already a major manufacturer in Korea, and it had acquired a 50 percent stake in Korea Semiconductor.
The late 1970s and early ’80s witnessed the rapid expansion of Samsung’s technology businesses. Separate semiconductor and electronics branches were established, and in 1978 an aerospace division was created. Samsung Data Systems (now Samsung SDS) was established in 1985 to serve businesses’ growing need for systems development. That helped Samsung quickly become a leader in information technology services. Samsung also created two research and development institutes that broadened the company’s technology line into electronics, semiconductors, high-polymer chemicals, genetic engineering tools, telecommunications, aerospace, and nanotechnology.
In the 1990s Samsung continued its expansion into the global electronics markets. Despite its success those years also brought about corporate scandals that afflicted the company, including multiple bribery cases and patent-infringement suits. Nevertheless, the company continued to make advancements on the technology and product-quality fronts, with a number of its technology products, ranging from semiconductors to computer-monitor and LCD screens climbing into top-five positions in global market share.
The 2000s witnessed the birth of Samsung’s Galaxy smartphone series, which quickly not only became the company’s most-praised product but also frequently topped annual lists of the best-selling smartphones in the world. Since 2006, the company has been the top-selling global manufacturer of televisions. Beginning in 2010, the Galaxy series expanded to tablet computers with the introduction of the Galaxy Tab.

2     Mission Statement:

“Inspire the world with our innovative technologies, products and design that enrich people’s lives and contribute to social prosperity by creating a new future.”
Source:  https://www.samsung.com/us/aboutsamsung/vision/vision2020/

2.1    Components of Mission Statement:

Samsung mission statement can be evaluated on the following points,
Does it include?
Customers
Products/Services
Market
Yes
Yes
Yes
Technology
Concern of survival
Philosophy
Yes
No
No
Self-Concept
Concern for Public Image
Employees
No
Yes
No

2    Overview

Samsung’s statement is clearly too short and doesn’t provide enough information about what the company does or why it does it. The statement only includes five essential components out of nine and has a customer-oriented philosophy. Customer-oriented statement defines organization’s purpose in terms of meeting customer needs rather than focusing on what products to produce and services to serve. Samsung also doesn’t mention in their philosophy any of the values we use in our evaluation but the company provides them separately:
ü  People
ü  Excellence
ü  Change
ü  Integrity
ü  Co-prosperity
These values show what guides Samsung’s actions and decisions. The company mentions excellence, integrity and co-prosperity (or citizenship) as their values, which should have been included in their mission as well.

3     Vision Statement:

“Inspire the world, create the future”
Source:  https://www.samsung.com/us/aboutsamsung/vision/vision2020/

3.1    Overview:

This vision is at the very core of Samsung’s commitment to lead innovations in technology, products and solutions that inspire communities around the world to join its aspiration for creating a better world full of richer digital experiences. As the company recognize its responsibility as a creative leader in the global society, it also dedicate its efforts and resources to offering new values to the industry and customers while fulfilling shared values of its employees and partners. At Samsung Electronics, they want to create a future that is exciting and promising for all together.
As a guide to common understanding and measurable goal, a set of specific objectives is incorporated into the company’s vision. By 2020, they seek to achieve annual sales of USD 400 billion while placing Samsung Electronics’ overall brand value among the global top 5. Three key strategic pillars that are now part of their culture, business operation and management describe the governing initiatives to this end: ‘Creativity ’, ‘Partnership’ and ‘Great People’.
Samsung pride itself on delivering the world’s best products through operational excellence and innovation prowess. As they look forward to exploring new business areas including healthcare and biotechnology, they are excited for new challenges and opportunities ahead. Samsung Electronics will continue to build on top of its current achievements new capacity and expertise to further its competitiveness and its history of innovation.

4     Products/Services:

Samsung has extended its business to beyond limitations by providing almost every kind of products and services. Now, Samsung is in for many businesses like as follows;
ü  Home Appliances
o   Refrigerators, Cooking Appliances, Air Conditioners, Washing Machines
ü  Information Technology
o   Monitors
ü  TV &AV
o   QLED 4K TV, Premium UHD 4K TV, Full HD/ HD TV
ü  Mobile Phones
o   Smartphones, Wearable, Accessories etc
ü  Smart Applications
o   Smart View, Smart Switch, Samsung Health, Smart Things, Samsung Dex, Bixby.

4.1    Samsung Products:

Samsung is leading the market in many of the products but some of the core products are discussed below:

4.1.1     Radio Access: Enhancing Network Experience

Samsung’s Radio Access Solution combines high performance hardware capability and feature-rich software to meet the complex challenges placed on today’s networks.

4.1.2     Small Cells: Enhance the Capabilities of LTE

Samsung Small cell products integrate the Digital Unit (DU, or baseband unit) and Radio Unit (RU) into a single, small form-factor casing in order to deliver efficient network capacity and performance enhancement at an optimum cost of ownership.

4.1.3     Enterprise Wireless LAN:

Samsung Enterprise Wireless LAN delivers seamless data experience with guaranteed security.
Samsung Wireless LAN is an enterprise grade solution, developed from the ground up to address the needs of the new mobile generation. Offering best-in-class performance, ease of installation and network management.

4.1.4     Core Networks:

Discover how the most compelling and advanced Powerful core networks products
Samsung’s Core products provide high capacity, reliability and a full feature set that ensures operators can control and optimize network traffic.

4.2    Samsung Services:

Samsung is providing numerous services to its customers, some of them are discussed below;

4.2.1     Network Deployment:

Samsung service experts ensure smooth and efficient network deployment in a cost-effective and timely manner with the best quality of service. Samsung always does its best to provide operators with telecommunications systems.

4.2.2     Maintenance:

Samsung helps operators sustain a high-performance network for the best end-user experiences with proactive and reactive care. Samsung Maintenance Service provides processes and policies based on deep understanding of customer’s needs and requirements at a practical level.

4.2.3     Professional Services:

Samsung service professional’s experiences from the world’s most data-intensive markets and complicated network environments help operators meet their needs in an efficient and effective manner.

4.2.4     Cognitive Analytics:

Samsung’s Cognitive Analytics platform taps into elements throughout the network, as well as important radio performance information from user devices themselves in order to collect a vast amount of network-relevant data in real time.

5     Target Market:

Samsung’s targets a very wide range of consumers ranging from normal day to day usage devices to industrial standard equipment. The usual target age group of customers range from the 20s to 50s or even older, as long as the person has the ability to purchase and use the products that Samsung has to offer in the market.
Teenagers to early adults (age 14 ‘ 25) ‘ This age group of Samsung product consumers is usually Samsung’s smartphone target customers as they are mostly technology savvy. This group of customers is growing as Samsung saw that this group has more spending power in recent years compared to in the past.
Adults (age 26 ‘ 50) ‘ This specific group of targets the largest portion of Samsung’s target market as this is the group of consumers that have the most ability to purchase any of the product Samsung has to offer in the market be it smartphones, smart television, cameras or any other household products like vacuum cleaners or washing machines. This portion of customers will continue to grow in the years to come.

6     Management Structure:

At Samsung Electronics, the three divisions of CE, IM, and DS conduct business independently in accordance with product characteristics to boost their respective competitive edge. The CE division manufactures and sells TVs, monitors, refrigerators, washing machines, medical devices, and other electronics. The IM division manufactures and sells smartphones, computers, network systems, and other telecommunication devices, and the DS division manufactures and sells DRAM, NAND flash, mobile So-Cs (System-on-Chips), and other components for use in IT and mobile devices.

6.1    Management Chart:

Samsung Electronics Ltd
 

6.1.1     Visual Display Business:

                       In 2016 Samsung Visual Display Business released quantum dot TV and was globally recognized for its best-in-class picture quality, and its Serif TV ushered in a new design paradigm in the TV industry and elevated its position as an industry leader.
The year 2017 Samsung launched the world’s first and only QLED TV that delivered the perfect 100% color resolution, a newly emerging standard of picture quality measurement that strengthened its leadership position in the premium TV market.
Moreover, ‘The Frame’ which transforms any living room into an aesthetically-pleasing gallery, along with other diverse accessories equipped for each product line-up will enable Samsung to cater diverse consumer preferences. Furthermore, more developed version of our Smart Hub will allow customers to enjoy a wide spectrum of content on a single screen and feel the out-standing user experience by controlling their set-top box, game consoles, and all other peripheral devices on a single remote control.

6.1.2     Digital Appliances Business:

                       Samsung Electronics is relentless in their efforts to deliver innovative products and experiences that maximize user convenience and make the lives of consumers better.
In 2016, Samsung saw an increase in sales throughout Asia in addition to revenue growth across premium appliance markets in North America, Europe, and Korea. This year, Samsung launched innovative products that shifted market paradigms, like the Family Hub refrigerator, Add Wash washing machine, and Wind Free air conditioner. They continue to garner positive feedback from our consumers. The Company also focused on strengthening and expanding its business with a new built-in lineup and system air conditioners.
In addition, Samsung is continuing to invest in revolutionizing products and distribution methods for their high-growth, high-profit B2B business.

6.1.3     Memory Business:

Since 1993, Samsung have firmly maintained our No.1 leadership in the global memory semiconductor market while contributing to the overall growth of the global IT market and building an unrivaled competitive edge.
In 2016, Samsung pushed the limit of memory semiconductor technology even further by introducing a host of industry-first products: the 10-nanometer class 16Gb LPDDR4 DRAM chips enable an 8GB mobile DRAM package for high-end smartphones and tablets, and the 15.36TB SAS SSD based on 48-layer 256Gb VNAND technology delivers the industry’s highest storage capacity for leading enterprise customers.
In the previous year, Samsung have been proactively responding to broader market needs from mobile, PC, enterprise, and cloud services to Augmented Reality (AR), Virtual Reality (VR), and automotive applications. Samsung will also continue its advancements in the 10-nanometer process technology for DRAM solutions and next-generation V-NAND technologies to maintain its leadership and contribute to the growth.

7     SWOT Analysis:

This Samsung SWOT analysis reveals how the second largest technology company used its competitive advantages to become a leader in consumer electronics, home appliances and semiconductors industries.
It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most.
The company is the world’s largest mobile phone and smartphone vendor. It is also the largest memory chip and TV manufacturer. Samsung operates in 79 countries, where it sells a range of more than 100 products.

7.1    Strengths:

7.1.1     Brand Image:

One of the key strengths of Samsung is its brand image and that’s why it is one of the most popular electronics and IT brands globally. Apart from being an innovative brand that has brought several market leading products likes Galaxy smartphone and High Definition screens, it is also known as a socially responsible brand. A strong brand image is a sign of popularity and Samsung ranks among the top brands in the Asian markets in terms of popularity. In the recent years several successful product releases and a great branding strategy have strengthened this image further.

7.1.2     Global Presence:

Global presence is also a key strength of Samsung. It has 217 operation hubs operational globally. Apart from that, it has offices across 73 countries that employ around 320,671 people (as of end 2018).

7.1.3     Large Production Portfolio:

Samsung has a large product portfolio of products including semi-conductors, displays, smartphones and consumer electronics as well as computer products. It also has a nice line of laptops and desktops as well as printers even if its market share in the computing industry is small. However, it surpassed Intel a few years ago to become the leading chip maker of the world.

7.1.4     Dominant Position in Smartphone Market:

Around the world smartphone sales and usage are growing. A very large part of the global population uses smartphones and this market is expected to grow faster in size in future. Samsung’s smartphones have been highly popular in the global industry and its dominant position is mainly due to its Galaxy smartphones. The dominant position in the smartphone industry has played a key role in the growth of revenue of Samsung. This is also why the brand is focusing on innovation in this area so as to tap this huge market to its full potential and grow its revenues faster.

7.1.5     Strong Focus on Research and Development:

Samsung is a major technology brand but the tech industry is marked by intense competition. To retain its leading position in the tech industry, the company has maintained heavy focus on research and development and invests a major sum every year. This is a critical advantage since spending on R&D enables brands to grow sources of competitive advantage as well as bring unique products ahead of their competitors. However, this focus on R&D has also earned Samsung very high level of popularity around the globe.

7.2    Weaknesses:

7.2.1     Weak Position in the PC Market:

While the PC market has declined during the recent years, still it is a major market with huge potential. HP, Lenovo, Dell and Apple are the leading players in this industry and Samsung’s market share is much small as compared to them. While Samsung has brought a nice line of computer products still competition is intense and it has not been able to be among the top six in this industry.

7.2.2     Higher Dependence on the American Market:

Samsung depends on the American markets for a large part of its revenue and this can be a weakness. Fluctuations in the American markets can affect its revenue and profits. To reduce it, Samsung would need to penetrate the Asian and European markets deeper. Moreover, depending too much on American markets can subject it to unnecessary pressures which can be avoided by having a more consistent performance globally.

7.3    Opportunities:

7.3.1     AI and Innovation:

Technological advancement are happening at a fast pace and this offers the technology brands a major opportunity to take their products and consumer experience a step ahead of their competitors. AI is a hot area right now which can help Samsung improve its customer experience manifold. Moreover focusing on this area can help it bring superior products and grow its popularity faster. The technology market has grown highly challenging and competitive and the best option before any technology brand looking to grow its business and revenue faster is to invest in innovation.

7.3.2     HR Management:

HR in the technology industry is a major source of competitive advantage. The leading technology brands are investing in this area to hire and retain the best as well as train their employees to perform at their best. Investing in better HR management will improve Samsung’s productivity and overall performance. It must invest in training and engagement of its employees to grow its competitive advantage and revenue.

7.3.3     Digital Marketing and Supply Chain Management:

Digital technology has progressed fast in the recent years and brought new opportunities of marketing as well as HR and supply chain management for the business brands. Marketing and supply chain management are very important areas for any technology brand. Samsung can use digital technology to engage its customers and supplier better. Moreover, digitizing the supply chain has been found to offer several important benefits like reducing costs and lead time.

7.3.4     Diversification and Acquisition:

Samsung must try to grow its market share and customer base through diversification and by acquiring other businesses. In the technology industry there are several related areas where diversification can easily open new channels of revenue and growth. Moreover, since Samsung is in good financial shape, it will be easy for the brand to generate new sources of revenue by acquiring other smaller businesses that strengthen its core offerings.

7.4    Threats:

7.4.1     Competitive Pressure:

Competitive pressure in the consumer electronics, computing products and smartphone industry has grown. From Apple to Huawei and Xiaomi, all these brands are posing a tough challenge before Samsung. This can lead to higher pressure related to product innovation and marketing. Growing competitive pressure results in financial pressure as well.

7.4.2     Legal and Regulatory Threats:

The legal and regulatory difficulties before the global technology brands has grown making it more difficult for them to operate internationally. While laws differ from market to market, there are several to comply and non-compliance results mostly in heavy fines. From labor to environment and product safety, there are strict laws in each area that require to be complied with.

7.4.3     High Expenses on R&D Marketing:

Expenses on research and development as well as marketing has kept growing at Samsung. The brand is facing intense competition in the global markets which is causing a rise in expenses in these areas.

7.4.4     Increasing Raw Material and Labor Cost:

The costs of raw material and labor have kept rising over time leading to higher operational costs for Samsung. This can be a major threat requiring better management of supply chain as well as Human resources. It also leads to higher operational costs and burden on revenue and profit margin.

7.5    Conclusion of SWOT

Samsung is a leading chip maker and brand of smartphones. In the recent years, it has achieved major growth in revenue and profits. While its smartphone sales have grown, its revenue from chips has also grown faster. However, the competitive challenge is still intense making it mandatory for the brand to invest in R&D as well as marketing. Samsung has continued to push its investment higher in these areas. Its position in the American as well as Asian markets is strong. It must focus on making its position stronger in European and Asian markets to reduce its dependence on American markets. To grow its market share and consumer base, it must try to diversify and acquire new smaller businesses. It can also use digital technology for better engagement of its customers, employees and suppliers. Investing in innovation in areas like AI can also bring faster growth for the brand.

8     PESTEL Analysis:

As Samsung is being operational in a global market, the brand is also subject to various kinds of pressures. This is a PESTEL analysis of the brand analyzing how the brand is affected by the political, economic, social, technological, environmental and legal forces

8.1    Political:

Political factors can have a deep and direct or indirect impact on businesses. The direct impact is felt in the form of regulation or trade relationships between countries. If two countries have good relationship, then a business from one country finds it easy to do business in the other and vice versa. In case relationships between two nations are strained then the impact can be bitter on trade too. In such a case a business from one country may not find the business environment in the other very conducive or profitable.  Politics can affect business in many other ways too. Political disruption can disrupt the operations and supply chain and result in disrupted business. Any kind of political turmoil can result in business disruption and loss of business. Samsung’s business is spread over 80 countries and any kind of geopolitical turmoil in any of the countries results in loss. Moreover, the fear of terrorism also looms large in several areas. All these factors can have a negative effect on business. However, if the political environment of a market is good then that can be highly profitable for businesses.

8.2    Economic:

Economic factors too have a deep and direct impact on the international businesses. 2018 was a year of economic uncertainties globally. The changes happening globally like changes in US monetary policy, higher volatility in the emerging stock markets as well as constant fluctuation in exchange rates. At the same time, the Korean economy also faced severe difficulties like higher household debts and the restructuring of shipbuilding and steel industries. However, despite these economic difficulties, Samsung had sales of KRW 200. 7 trillion (South Korean Won). Such businesses on the one hand are impacted by economic forces and on the other hand they have an important impact on the world economy. These companies employ thousands. The condition has changed a lot since the recession and the level of employment and economic activity around the globe has gone up. This is a positive sign for international businesses like Samsung. When level of employment is high and people have enough dispensable income, they spend on electronics and entertainment. In this way, rising economic activity can be highly profitable for businesses like Samsung and falling economic activity bad.

8.3    Social:

Apart from others, the socio cultural forces also have a deep impact on businesses. Changing socio cultural trends can lead t a rise in profits for one business and fall for another. As these trends change they affect businesses and their sales. Moreover, these socio cultural factors have an important value in terms of marketing. Brands have to take care of these cultural forces in their marketing efforts. The socio cultural trends are favorable for Samsung and the brand is investing in the smart phone technology. Especially, its Galaxy series has been quite famous and popular. The demand for large screen smart phones and mobile gadgets has grown and Samsung’s smart phones and tablets have acquired quiet high popularity in most markets including the Asian markets. In this way, socio cultural factors can have both direct and indirect impact on businesses and their profitability.

8.4    Technological:

Technology has come to play and increasingly important role in the context of business whether for the technological or the other brands. In the 21st century from operations to marketing and customer service, technology affects quality in every area. Every brand is in a race to adopt technology for attracting and retaining customers and to cast a better impression than the competitors. Samsung is itself a technology company that makes electronics, smart phones and other technological equipment including medical equipment.  Apart from that it also makes use of digital technology for marketing and better customer service. The role of technology in its business is very big and the brand also makes heavy investment in research and development. Its SUHD televisions have become a special attraction. In this way, you can see that technology has helped Samsung overcome competitive pressure and maintain its position in the market effectively.

8.5    Environmental:

Sustainability is not just a trend but has emerged as key focus area for businesses which are not just working to save energy and minimize their carbon footprint but also to protect the environment. Apart from managing and reducing energy consumption, the brand has also focused on managing water resources risks. The brand has also enforced a chemical substance management policy. Samsung has also enforced a pollutant management program. In several other areas too, it has taken firm steps in the direction of sustainability.

8.6    Legal:

Legal risks also abound for Samsung and these risks can be quite big and severe. From employment to environment and tax related laws, there are many that Samsung is required to follow and which can affect its profitability. Apart from its own operations, Samsung also ensures that its suppliers also abide to law and remain compliant in labor, operations and the other areas.  Legal tussles can be quite costly and fine in any area can range in millions and therefore cause huge losses for any business. Samsung has framed and enforced rules and regulations to ensure that its staff remains compliant and no laws area violated at the workplace. In this way, you can see law has a major and direct impact on businesses and compliance risks can be highly costly.

9     Five Forces Model and Their Effect:

This is a five forces analysis that evaluates how the brand affects and is affected by competition. The five forces model was developed by Michael E Porter, in 1980. At its core are five important five forces that are a part of every industry and market and affect competitive intensity.

9.1    Bargaining power of suppliers:

The sources from which firms obtain raw materials for the purpose of production are called as suppliers. The suppliers are an important group and their bargaining power and important force affecting the firm. The higher the bargaining power of the suppliers, the lower is the competitive strength of the firm.  In case of Samsung, the bargaining power of the suppliers is very low. The low bargaining power of the suppliers is due to several factors and one of them is their small size and low financial strength. Moreover, Samsung can easily switch from one supplier to a new one.  In case of the suppliers, losing business from Samsung can mean a big loss of financial support for a supplier. Samsung frames the rules that the suppliers are required to follow and conducts regular investigations to check if the suppliers are following the rules. There are rules related to labor welfare, child labor as well as sustainability.  All these rules are important and Samsung can eliminate the suppliers that do not follow the rules.

9.2    Bargaining power of customers:

Samsung makes a large range of products including mobile products, TV and Home theatres, computing related products and home appliances. The bargaining power of individual customers may be low, but that of the corporate buyers and the customers as a group is significant. In the 21st century there are many factors that have led to rise in the bargaining power of the customers. The customers are well informed and they have several options for most products. They can easily select a brand of their choice and shop from several sources. There are no switching costs and the result is that the bargaining power of customers .is high. There is a high level of competition between the brands and most of them are competing for customers. Overall bargaining power of the buyers is low to moderate because there are also several factors that moderate the buyers’ bargaining power. Samsung is an established brand name and its continuous focus on technological innovation is also an important factor that leads to higher bargaining power of the brand compared to the customers.

9.3    Threat of new entrants:

The threat of new entrants for brands like Samsung is low. The reason is that while there is a major investment in building such brands, there is also enough investment in attracting talent and building a brand through marketing. The regulatory pressure has increased which has also become a barrier for the new entrants. Any new brand trying to enter the market, can start business on a smaller scale but to grow into a large and global brand it will need to invest in so many things including marketing, human capital and operations. So, overall the barriers are quite large for new brands trying to enter the market.

9.4     Threat of substitutes:

The threat of substitutes for Samsung is moderately high. There are several competitors like LG, Sony and more international and local brands that offer competing products and services. The switching costs for the customers are low. The factors that moderate the threat from the substitutes are a great brand image, technological innovation and similar more factors like customer convenience.

9.5    Competitive rivalry between the existing players:

Competitive rivalry between the existing players in the electronics industry is intense. The main reason is that there are several large brands like LG, Apple, Microsoft, Philips, Toshiba and more. The level of rivalry is very high and it is why the new brands too find it difficult to enter the market.  The largest players are well known brands and there are several factors that have led to higher competition in the market space. These brands have to depend on technological innovation for growth and deeper market penetration.

10  Samsung Competitive Profile Matrix (CPM):

Samsung
Apple
Nokia
Critical Success Factors
Weight
Rating
Score
Rating
Score
Rating
Score
Innovative Culture
0.10
2
0.20
04
0.40
3
0.30
Market Share
0.12
04
0.48
03
0.36
02
0.24
Customer Loyalty
0.10
4
0.40
4
0.40
3
0.30
Market Penetration
0.11
03
0.33
4
0.44
03
0.33
Advertising
0.07
04
0.28
03
0.21
04
0.28
Product Variety
0.09
04
0.36
02
0.18
04
0.36
Brand Reputation
0.11
04
0.44
04
0.44
03
0.33
Product Quality
0.08
04
0.32
04
0.32
03
0.24
Price Competitiveness
0.10
03
0.30
2
0.20
04
0.40
Successful product promotion
0.06
03
0.18
04
0.24
03
0.18
Employee dedications
0.06
04
0.24
04
0.24
03
0.18
Total
1.00
3.53
3.43
3.14

11  External Factors Evaluation (EFE) Matrix:

Key External Factors
Weight
Rating
Weighted Score
Opportunities
1.The strong purchasing power of middle class people with regards of market change.
0.12
03
0.36
2.    Provision of cutting edge technologies
0.09
04
0.36
3.    Widespread branches which are located in their strategic countries
0.26
02
0.52
4.    A powerful capability of making its own hardware
0.07
03
0.21
Threats
1.    The people brand loyalty and dependence about other competitors products
0.05
03
0.15
2.    Water shortage crisis
0.29
04
0.16
3.    A strong and competitive competition in the market
0.12
03
0.36
Total
1.00
22
2.21

12  Internal Factors Evaluation (IFE) Matrix:

Key Internal Factors
Weight
Rating
Weighted Score
Strengths
1.    Strong brand image and reputation in the society
022
03
066
2.    Product diversification
0.08
04
0.32
3.    Innovative product design
0.10
03
0.3
4.    Affordable price accepted by consumers
0.04
02
0.08
5.    Controlling and creating big global market in the society especially technological sectors
0.15
04
0.6
6.    Strategic partnership with well-established companies
0.06
03
0.18
Weaknesses
1.    The product supply which cannot meet the over amount of demand
0.17
04
0.68
2.    A lack of customer service management
0.1
03
0.3
3.    Limited coverage of products distribution (only in several partner and strategic countries)
0.04
02
0.08
4.    Limited operating system product update and package while makes people become reluctant to purchase
0.04
04
0.16
Total
1.00
32
3.36
Note: Score of 3.36 is above the average score 2.50 which means that it is internally strong.

13  Samsung SWOT Matrix

The concept of determining strengths, weaknesses, threats, and opportunities is the fundamental idea behind the SWOT model. To present the model in a more understandable way, scholars came up with so-called SWOT matrix. SWOT matrix is only a graphical representation of the SWOT framework.
The above is a schema of how SWOT works. You start at the top level and go down to details. When this is filled with content, it gets the shape of a matrix
Strengths
Weaknesses
1.    Strong brand image and reputation in the society.
2.    Product diversification
3.    Innovative product design
4.    Affordable price accepted by consumers
5.    Controlling and creating big global market in the society especially technological sectors
6.    Strategic partnership with well-established companies (Google).
1.    The product supply which cannot meet the over amount of demand.
2.    Lack of customer service management
3.    Limited coverage of products distribution (only in several partners and strategic countries)
4.    Limited Operating System product update and package which makes people become reluctant to purchase.
Opportunities
SO Strategies
WO Strategies
1.    The strong purchasing power of middle class people with regards of market change
2.    Provision of cutting edge technologies
3.    Widespread branches which are located in their strategic countries
4.    A powerful capability of making its own hardware.
1.    Adding as the (S4, O1)
2.    Conducting the creativeness of online event by using the Samsung application itself(S6, O5)
1.    Product demand expansion and related diversification (W1, O3)
2.    Management training (W2, O4)
3.    Market Development(W3, O1)
Threats
ST Strategies
WT Strategies
1.    The people brand loyalty and dependence about other competitors
2.    Water shortage crisis
3.    A strong and competitive competition in the market
1.    Designing new innovative products (S3,T2)
2.    Providing product diversification which are distinguished from competitors and affordable by customers (S2, T3, T4)
1.    Forward integration (W4, T4)
2.    Strengthening and empowering competent human resource pools (W2, T3)

4  BCG Matrix

BCG Matrix also known as the growth-share matrix is used by organizations to classify their business units or products into 4 different categories: Dogs, Stars, Cash Cows and Question Mark.
Growth rate of an industry and the market share of a respective business relative to the largest competitor present in the industry are taken as the basis for the classifications, for that reason, BCG Matrix is also called as Growth-Share Matrix.
Let’s check out the BCG Matrix of Samsung and see what products of the company fall under what quadrant.

14.1 Dogs:

Dogs are those products that were perceived to have the potential to grow but however failed to create magic due to the slow market growth.
Failure to deliver the expected results makes the product a source of loss for the organization, propelling the management to withdraw future investment in the venture. Since the product is not expected to bring in any significant capital, future investment is seen as a wastage of company resources, which could be invested in a Question mark or Star category instead.
With an aim to cater to the growing need of the digital world, Samsung launched its Samsung Smart watch but the product failed to achieve the success that it was expected to achieve.
Samsung Smart watch: Tough competition from competitors like Apple watch led to the downfall of the product.
Hence Samsung Smart watch can easily be placed in the Dog quadrant of the BCG Matrix.

14.2 Stars:

The products or business units that have a high market share in high growth industry are the stars of the organization. In the case of Samsung, Mobile phones, Tab, and TV business fall in the Star Category of the BCG Matrix of Samsung.
Mobile phones: Samsung Galaxy and Note Series are quite a hit among customers and have their own base of loyal customers. In order to maintain its market share and ward off the competition, Samsung launches new smartphones with new features and design.
Samsung TV:  LED and OLED TV from Samsung are gaining good traction from the global market and can be considered as the Stars of the company. The company is experimenting with new technologies and it coming up with new TV’s with technologically advanced features to gain customers.

14.3 Cash Cows:

Samsung Home appliances which include Samsung AC’s, Refrigerators, Washing Machines and Cooking Appliances are the Cash Cows for the company.
Over the years, Samsung Home Appliances have become a household name and stand for quality and trust. Samsung has been able to attain a good market share across different industry segments and still holds a good potential to grow in the coming future.

14.4 Question Mark:

There are products that formulate a part of the industry that is still in the phase of development, yet the organization has not been able to create a significant position in that industry. The small market share obtained by the organization makes the future outlook for the product uncertain, therefore investing in such domains is seen as a high-risk decision.
Considering the performance of all the products that Samsung to offer, Samsung Printer is one such product which can be placed in the Question Mark quadrant of the BCG Matrix of Samsung.
High competition and small market share of the product in the industry is what makes it place in this quadrant.

15  Quantitative Strategic Planning Matrix (QSPM):

Key Factors
Market Penetration
Market Development
Opportunities
Weight
AS
TAS
AS
TAS
1.    The strong purchasing power of middle class people with regard of market share
0.17
3
051
4
0.68
2.    Provision of cutting edge technology
0.09
03
0.27
04
0.36
3.    Widespread branches which are located in their strategic countries
0.21
4
0.84
3
0.63
4.    A powerful capability of making its own hardware
0.07
02
0.14
04
0.28
Threats
1.    The people brand loyalty and dependence about other competitors products
0.14
2
0.28
04
0.56
2.    Water shortage crisis
0.22
03
0.66
03
0.66
3.    A strong and competitive competition in the market
0.10
03
0.3
03
0.3
Total
1.00
3
3.47
Strengths
1.    Strong brand image and reputation in the society
0.22
3
0.66
4
0.88
2.    Product diversification
0.08
4
0.32
4
0.32
3.    Innovative product design
0.10
03
0.3
3
0.3
4.    Affordable price accepted by consumers
0.04
2
0.08
4
0.16
5.    Controlling and creating big global market in the society especially technological sectors
0.15
4
0.6
3
0.45
6.    Strategic partnership with well-established companies
0.06
3
0.18
03
0.18
Weaknesses
1.    The product supply which cannot meet the over amount of demand
0.17
2
0.34
03
0.51
2.    A lack of customer service management
0.1
2
0.2
03
0.0.3
3.    Limited coverage of products distribution (only in several partner and strategic countries)
0.04
3
0.12
4
0.16
4.    Limited operating system product update and package while makes people become reluctant to purchase
0.04
2
0.08
3
0.12
Total
1.00
2.88
3.38
Sum total attractive score
5.88
6.85

16  Conclusion:

Samsung Electronics Ltd is famous all over the world because of its services, excellent employees and innovative-reliable products. A responsible approach to business and global citizenship and globalization with partners and customers.

Samsung is taking the world in progressive direction for new generations.
The mission of Samsung is to be the best ‘Inspire the world with our innovative technologies, products and design that enrich people’s lives and contribute to social prosperity by creating a new future. It complies with low and ethical standard cares environmental health and safety. Maintain a clean organized culture value and respect to customer shareholders, stakeholders, employees and socially responsible cooperative citizens. So it is trying to be the best brand in the field of electronics materials in the world by improving its size, price quality, capacity or power of the devices.

17  Recommendations:

Samsung Company may sell its products directly to consumer and customer. People can buy its goods direct on internet also. Samsung groups have direct sells models and telephone network. They may also maintain the negative cash conversation cycle from this model. The company should receive the payment before when they have to pay for new raw-materials. They may also use just in time management. They should be able to provide their products (electronics goods) in the right time, right places, and right cost in the right way. By the JIT approaches they may make computers and other electronics goods only after customer local area orders and the requesting materials which are direct concern to customer needs and satisfaction.
Samsung electronics should maximize their stockholders value by marketing for balance their financial sides. They should emphasis their standards based technologies as well as customer services and customer desired. They should offer skims, more warranty as well as guaranty .customer insurances, electronics materials insurances.
They should design and marketing strategic according to diversity and different economic, environments, their business strategic should focus on their enterprises business. They should products their electronic goods on the base on customers desired, needs and demands of times. It means they should change their design base on the required markets and new technologies as well as marketing policy. If they want to become the world largest and number one quality able electronics brands, then they should adopt TOYTA, SONEY, LG and PANASONIC groups also.
It is better for them, they should manufacture theirs goods as same quality but different prices and it means they should focus their market not only high and rich people but also poor and medium as well like Chinese electronics markets. They may produce their products in different quality and different prices on the base on their capacity and design. They should management their recruitment and selection process. They must be focusing their recruitment and selection of employees on flexibility, diversity, equal opportunity, sample selection etc. They should motive their employees on the base on their performance and work efficiency. They should improve their market and marketing policy. They should increase their shareholders as well as stockholders.
The standard base, skilful employees and best performances shows that, they will able to success to become the world number one electronics brand as well as mobile. The process design of Samsung electronics is good. The product has so many designs in the base on price and quality and customer desired, different diversity. The supply network design is also good. People can buy through the online also. By the help of Samsung website, we can find out a lot of information of Samsung electronics, about its goods, management system, and supply chain. The company have to own websites. We can apply for the job through the online.
Categories
Business

Mission Statement and its Components

 Mission Statement and its Components

Student Report
on
Mission Statement 
and 
Components of Mission Statement
Submitted to:
Mr. Muhammad Asif Malik
Submitted by:
Muhammad Usman Ahmad



Dated: 28-January-2019








Mission Statement and its Components


Minha Paradise Mall

Introduction:-

Minha Paradise Mall is a clothing superstore located in Multan City, Punjab Pakistan. It provides a unique shopping experience to the customers in Multan and in its surrounding area, one that focuses on customer satisfaction first. We offer jewelry for every kind of function and season, hand bags and pouches, ready made dresses, dresses with handmade designs, boutique dresses for marriage ceremonies, birthday parties, daily life functions and dresses for different occasion with some amazing and beautiful designs, in all the seasons of the year. We also offer a lot of other entities which will catch the ladies attention. We understand that dress purchasing is a necessary and crucial experience one has to observe in everyday life. Our goal is to provide the customer with an enjoyable, honest service by satisfying individual customer’s practical shopping needs with a quality product.
We also believe it is important to have the best quality dresses at a low cost, and will back each dress with a three days limited warranty, but for claiming the warranty, the dress should not be harmed or roughly used. Our store will make enough profit by generating sales for the owners and to finance continued growth and development in quality products. It will provide job satisfaction and fair compensation to its employees, and a fair return to its owners. Hard work and performance is rewarded through bonuses and commissions. Job satisfaction is very important for employees and owners. We also maintain a friendly, fair, and creative work environment, which respects diversity, new ideas, and hard work which is enjoyable and profitable for all.

Key Objectives:

  • Grow the business value, we will have to increase the value of our mall.
  • Increase earnings, we will have to increase our profit in order to generate more revenue for the owners and continual financial growth in quality products.
  • Dedication to provide the most affordable and best quality products and ‘make it happen now matter what’ customer satisfaction.
  • Grow and explore the market, we will try to take bigger share of the market by attracting more customers and by exploring the market of other cities of Pakistan.

Essential Components of a Mission Statement:

Customer:

                We believe our first priority is to attract the people, of every profession, living in Multan and its surroundings as they can easily access our Mall. We will try to look into the traditions and customs of this area as I mentioned earlier in the introduction that we focuses on the customer’s satisfaction first. Mostly people in Multan like to spend more money while doing shopping for major functions like Marriages, Eid celebrations, Birthday parties etc. When we know our customers’ needs we can provide them the things of their best choices and by predicting their needs, we can earn their trust and loyalty.

Products or Services:

                Minha Paradise Mall products are; jewelry for every kind of function and season, hand bags and pouches, ready made dresses, stitched dresses, dresses with handmade designs, boutique dresses for marriage ceremonies, birthday parties, daily life functions and dresses for different occasion with some amazing and beautiful designs, in all the seasons of the year.
Minha Paradise Mall is in business to provide high quality jewelry and fashionable dresses which is quite useful and handy at lower and cheap prices. We are providing the service of warranty as well for highly paid garments like bridal dress for three days.

Market:

                We are currently operating in central Multan but till the next year we are planning to have two more stores in North and South Multan as well. We are aiming to achieve the revenue of 20500$ till the end of 2018 but we will try to increase our sales by 10% till the end of the next year, and if we succeeded in doing that we may explore the market of Islamabad or Lahore as well.

Technology:

                To have a complete control of our business and to reduce the chances of mistakes or mishaps we are using computer technology. By using computers we can keep a complete record of our business data such as sales per day, sales per year, stock information, means how much stock is sold and the remaining stock to be sold. Keeping the record of employees’ performance and then cash rewards and commissions are easy to offer using the computer technology. In the similar way we can have a check on our revenue generation every day, which is a necessary element for the owners of the store.
We are using internet, which is a great source of being aware of other businesses and to know your competitors’ ups and downs as well. We can have a bird’s eye view over good developments in business strategies by using internet technology. We are using scanning devices to scan the prices so we may not need to memorize the prices of commodities. We are using CCV TV Cameras for security measures.

Self-Concept:

                We are committed to leave our competitors as Al-Jannat Mall and Al-Hamra Mall, behind in generating healthy profits, within next two years by increasing our sales to maximum. We can do that by providing the finest quality product at our stores and by giving handsome bonus and commission packages to our employees so that they may work more efficiently and enthusiastically. We are also increasing the varieties of each and every product so that customers have more and more choices to choose the best. We are increasing the number of employees so that customers may not need to wait in the queue as the population of customers is increasing day by day.

Philosophy:

          We believe in customers’ satisfaction first rather than putting something in their hands which will increase our profit or sales. We believe that if a customer is here to buy something for himself or for his children he has to be given a chance to choose the best and to his best satisfaction in a comfortable environment. That’s the reason we have introduced the warranty service for the satisfaction of our customers. We believe in customers’ cheers and joys and their best experiences at our stores.

Growth and profitability:

                We have a vision to expand Minha Paradise Mall business continuously, both locally and in other cities of Pakistan. We have set the vision to become the leading superstore in Multan and in any other city where we would open our new stores. What comes along this vision is that our shopping mall will be able to earn profits and revenues that can withstand further growth in the industry striking by lots of difficulties and dangers of being brushed aside by strong rivals in terms of providing different retail items to the general public. We are planning to have blessed Fridays in coming weeks, which will eventually boost our sales and profits as well. If our sales increases we are aiming to offer some cool cash rewards for our employees as well, which will consequently energize them. We are seeking to produce healthy financial rewards for investors and keep financial stability as well.

Public Image:-

                We believe that it is very necessary to create and keep a good image of our business. Our business image can be as good as the public’s perception of it. This perception can either boost our sales to the highest peaks of business or turn them over to the ground. Therefore, it is mandatory that we develop and implement those polices which ensure a good and healthy public image of our business.
                We have always took the social responsibility to protect our environment and been friendly to it. We have continuously been contributing to economic strength of the society and paying our taxes in time. We always tried to employee those people who can be extreme polite with our customers. Keeping the stats about sales and stock in mind I can confidently say that we have succeeded to gain a good public image of our business.

Employees:-

                We are providing the better welfare and we created a more comfortable and friendly work condition and we feel responsible for our employees. We are offering rewards and commissions on the basis of performance. The employees having some extra-ordinary interpersonal skills and exceptional abilities are being retained by offering a chance to win two Hajj tickets every year and some special packages of shopping as well.

First Mission Statement:

Minha Paradise Mall is a shopping mall dedicated to provide high quality products at reasonable prices, providing an opportunity to the common people to buy like rich people. We intend to make enough profits to generate a fair revenue for our investors. We also maintain a friendly, fair and creative work environment, which respects diversity, new ideas and hard work of our employees.

Second Mission Statement:

                Our mission is to become the most favorite shopping Mall in every neighborhood in which we are currently operating in. This will be accomplished by offering a variety of highest quality products at moderate prices. Our customers will be served by friendly, knowledgeable people that are dedicated to their jobs.

Third Mission Statement:

                We are aiming to touch the highest peaks of business through quality and values. We do business by our values, have fun and take pride what we offer. We maintain a work environment where people enjoy coming to work, to serve our customers and exceed their expectations, and to be profitable and result oriented for all.

Discussion on selected Mission Statement:

                I have chosen third mission statement as my final mission statement for my business. Now the question arises, why have I chosen the third mission statement having the option to choose any of the three mission statements? The answer to this question is quite simple, as you know that a mission statement defines a business and by defining a business I meant the mission statement will answer the following three questions;
  • What does your company do for its customers?
  • What does your company do for its employees?
  • What does your company do for its owners/investors?

The mission statement I have chosen answers the above mentioned questions to an extent. It has an attraction for customers that they will be provided better quality products at low and cheap prices, which everyone desires now a days, to buy both quality and quantity by spending little money. This mission statement can take the employees attention as it say that we will maintain an environment where people to come to serve and exceed their expectations, means they will be rewarded generously and we will be responsible for them. This mission statement also have glamour for investors as there is a word profit for all of them in it.


Evaluation on Essential Points:

Customer:-

It reflects from the third mission statement that who we are targeting as our customers. It says that common people can buy good quality products like rich people. It means according the selected mission statement our customers will be common people who don’t have enough money to afford highly priced products.

Philosophy:   

                Through third mission statement one can easily put some light on philosophy of the business as it says we will maintain a work environment where people would come to exceed their expectations. It is obvious that our expectations increases in the place where once we get the things of our likeness and desire. So from the selected mission statement one can easily deduce that customer satisfaction will be taken care of very well.

Growth:

                Growth and profitability are evident from this mission statement as it is mentioned there that we will maintain the environment of profitability and result orientation. As you know when someone do result oriented business, the results can only be better if that business in generating a fair revenue for the investors. So this mission statement is promising a great deal of profit with the investors/owners as well.

Employee:

                This mission statement is also urging the people having extra-ordinary skills and abilities as it say that we will have an environment where people will love to work, exceed their expectations and profitability is mentioned as well. So it means people who have great abilities to work better will be rewarded likewise.